March 4, 2013
10 Questions Local Businesses Should Answer When Considering Online Deals
If you’ve followed headlines about the online deals space over the past year, you might wonder if the phenomenon has lost its appeal.
In our monthly Locals Only column on Search Engine Land, I discuss that while the industry is facing challenges, both local businesses and consumers continue to see promise in the medium. I lay out 10 key questions that local businesses should consider when deciding whether an online deal makes sense for them.