With all the turmoil in the economy and challenges in the Yellow Pages industry, it may not seem like the best time to take a few days out of the office and head to San Diego for the 2009 Yellow Pages Association Conference and Exhibition on April 26-28, 2009.
Sure, you could probably use the time to figure out how to squeeze a few more dollars out of your beleaguered budget, contemplate your 401K as it roller coasters up and down or buff up the old resume. Or maybe make one more attempt to come up with that killer idea that will save your piece of the world.
Or … you could take a much needed time-out and really put your budget dollars to work for you. Spend some time listening to one of the most innovative thinkers of the 21st century — Malcolm Gladwell, long-time New York Times bestselling author of “Blink,” “Outliers” and “Tipping Point.”
Or … listen to a group of engaging national advertisers talk about their marketing plans — search, mobile, print and more — what works and what doesn’t.
Or … play some golf and snag a potential client.
Or … learn more about how blogging is changing the way information makes the rounds from the Internet to the front pages of the Wall Street Journal from Greg Sterling (Screenwerk) and Sebastien Provencher (Praized).
Or … relax (come on, you know you need to) in sunny San Diego for a few hours — the San Diego Zoo, sushi, art galleries, nightclubs, shopping, the harbor and the ocean.
Or … get an update on the environmental issues facing the industry, the financial challenges facing our members, the best way to recruit new talent, the innovative products at the Exhibit Hall — ideas to solve all kinds of business problems.
See what I mean? The Conference is an opportunity to change-up your schedule, sharpen up your networking skills and enjoy the cool sea breezes while making important connections. Here’s a list of just a few of the movers and shakers attending the meeting.
It’s just like advertising, sometimes a small investment of time and money during a difficult period can change everything. So get registered, reserve your hotel room, pull out your Smart Phone and start making appointments for breakfast with a client, coffee with a mentor, drinks by the marina to catch up with colleagues and get back in the game.
You should definitely go!
Yellow Pages Association
Conference and Exhibition
Sheraton San Diego Hotel and Marina
April 26-28, 2009
Be there or miss out!