Change has ripped through the advertising industry, tearing apart long-held assumptions about how to reach consumers. Change has swept away notions about “eyeballs” and “reach and frequency”. Change has blown apart into long-held beliefs about the best way to get your message to your specific audience, while reducing expenses.
And change is creating a startling transformation in the 2010 Yellow Pages Association Conference – Transformers, coming to the Paris! Hotel, April 17-20. We’re starting early this year – on Saturday, April 17 – to make sure you have enough time to get to all of our networking opportunities. We’ve swept away the Exhibit Hall to make room for Strategic Exchange Sessions (SES) – putting buyers with sellers in fast-paced, one-to-one, intimate settings .
We’ll make sure you are entertained by good music, comedy and get to spend time with the movers and shakers in our industry. And for those of you who’ve attended our Conferences in the past to get the best information on the direction of our industry, there will still be plenty of informational sessions and chances to expand your horizons.
All in the adult playground of dazzling Las Vegas. Four days of festivities, networking and fun! For publishers, CMRs and vendors alike.
Over the next few months you’ll be hearing more and more about our revolutionary Conference design and the numerous opportunities to participate as an attendee, sponsor or participant in the SES format. For now, get ready for a completely different experience – one that you won’t soon forget, so MARK YOUR CALENDAR! Book your room now to reserve your special rate of $139 a night.
2010 Yellow Pages Association Conference
Saturday, April 17 through Tuesday, April 20, 2010