Since the start of the year, our blog has been buzzing with upbeat news about how our members are expanding and integrating their offerings across print, online, and mobile platforms. After a tough year in 2009, we’re bouncing back in 2010 by repositioning ourselves to take advantage of new local search opportunities that will drive our business in the years to come.
So it’s no surprise why we selected Transformers as the theme for the 2010 Yellow Pages Association Conference, to be held Saturday, April 17—Tuesday, April 20, 2010 at the Paris! Hotel in Las Vegas.
This year’s program is designed to provide more insider perspective, more targeted presentations, and more observations from thought-leaders to really focus on our transformation as an industry and the road ahead.
Some of our distinguished speakers include:
- Jeffrey Hayzlett, Chief Marketing Officer and Vice President for Eastman Kodak Company, is often cited as a leading marketing expert worldwide. As a veteran of dramatic industry change, he will reveal how Kodak is successfully transforming itself into an innovative leader in digital imaging—and what he thinks it takes to succeed in the digital age
- Jesper Karrbrink, CEO of Swedish local search company Eniro, will discuss how his company is embracing online and mobile technologies while also maintaining a profitable and effective print business
- Ben Legg, Group COO at European Directories, will discuss how he is transforming his group into a multi-media sales organization. Legg was previously COO of Google Europe.
In addition to speaker sessions, attendees will have the opportunity to engage in one-on-one conversations with industry leaders and innovators, and attend a variety of networking receptions, events, and Strategic Exchange Sessions (more on this later) designed to encourage dialogue and networking.
Join Yellow Pages industry professionals from around the world at this premier event. For more information, including the list of speakers, agenda, and registration form, please visit the conference page on the YPA website.