This week, we’ve discussed the importance of multi-platform advertising for local businesses seeking to reach ready-to-buy consumers wherever they are. Now, I’m eager to highlight the significance of inter-platform advertising opportunities as a means of generating additional visibility and leads.
On the digital front, our industry is not only expanding the reach of Internet Yellow Pages directories, we’re also partnering with a variety of popular local search sites including Yelp and Citysearch in an effort to provide our clients with more ways to reach online consumers.
This week, AT&T Interactive—which recently rebranded its flagship YP.COM and added new features to its YPMobile app—became the latest Yellow Pages company to announce a new distribution agreement with Citysearch. The move comes just a month after Dex One and Citysearch entered into a similar partnership.
Under the new arrangement, sponsored listings from YP.COM will have the opportunity to appear on CityGrid, Citysearch’s extensive local content and advertising network. The new agreement builds on an existing relationship between Citysearch and AT&T Interactive where Citysearch listings, user reviews and editorial content have the opportunity to be displayed on YP.COM.
Additionally, YP.COM advertisers will have the opportunity to place ads alongside content on Citysearch or other CityGrid publisher web properties, and CityGrid reseller partners will have access to distribute advertising across YP.COM.
This open arrangement benefits local businesses by allowing them to explore new, exciting online advertising opportunities— all within their established Yellow Pages marketing strategies.
For more information, read the full AT&T Interactive and Citysearch release here.