Group buying—or social buying—is one of the fastest growing retail trends on the Internet. Businesses and consumers across the country are increasingly taking part in this new concept, in which products and services are provided at exceptional discounts once a minimum number of consumers agree to make the purchase.
Last week, two leading Yellow Pages companies announced plans to introduce group buying offerings that provide local businesses with additional opportunities to generate new leads and visibility in the digital space.
- Yellow Pages Group’s RedFlagDeals.com will feature Deal of the Day, a daily newsletter that includes savings of up to 95% on local restaurants, shopping, entertainment, and events. The site’s deals will be featured on a variety of online properties including RedFlagDeals.com, YellowPages.ca, and LesPAC.com. The deals will initially be available to Toronto and Montreal customers before expanding to other Canadian cities in the coming months.
- Yellowbook launched Weforia.com, a consumer-facing group buying destination focused on delivering special, limited-time deals and discounts. According to the news release, the site will initially focus on three test markets—Boston, Phoenix, and Ft. Meyers. In addition to the site, group offers will be promoted on Yellowbook.com, Yellowbook’s mobile apps, and its partner network.
With all the hype about group buying these days—most notably, Gap’s unprecedented group buying sale on Groupon last week—I couldn’t be more thrilled about our industry’s participation in this growing phenomenon. I look forward to seeing how our local business clients take advantage of this new tool to increase sales and buzz about their brands.