I’m excited to announce that plans are already underway for our 2011 YPA annual conference, one of the most important industry conferences of the year!
Our theme, “Search Starts Here,” emphasizes the pivotal role that local search is increasingly playing in our industry. New offerings and partnerships, the growing role of social media and continuing print to IYP expansion will all be hot topics in 2011.
For the second year in a row, we’ll return to Las Vegas from April 16-19 to hear from leaders in the search industry about their vision for how we can continue to drive digital growth in our business. This time, we’ll be housed at the beautiful Caesars Palace on the Las Vegas Boulevard.
We’ll also celebrate our industry’s successes with the Industry Excellence Awards (click here for info on how to submit your entry), a gala dinner with special entertainment, and both tennis and golf tournaments sponsored by BuyYellow.com. Additionally, we’ll come together for networking receptions and Strategic Exchange Sessions designed to foster important professional introductions and opportunities.
We’ll post more on the blog in the coming months about sessions, speakers and additional details, but in the meantime, visit our conference website now for more information and to register!