Archive for November, 2011

Yellow Medya and TripAdvisor Announce Partnership in Turkey

Wednesday, November 30, 2011

Yellow Medya, Turkey’s leader in local search solutions, and TripAdvisor, the world’s largest travel site, today announced a partnership agreement in Turkey.

According to their joint press release, Yellow Medya will integrate TripAdvisor content into all of its platforms, including online and mobile. Yellow Medya users will have access to all Trip Advisor reviews for Turkish accommodations, restaurants, attractions and hospitality businesses.

Additionally, Yellow Medya will be offering a TripAdvisor Business Listings Program to Turkey-based accommodations businesses. The program will enable individual hotels to attract more direct bookings and increase their property’s exposure to TripAdvisor’s 50 million unique monthly visitors by adding their direct contact information to their property pages on the site, and also by adding special offers on high-visibility pages.

I’m glad to see that the international trend of Yellow Pages companies joining forces with local search sites to deliver enhanced local advertising opportunities and consumer offerings has caught on in Turkey!

Local Search Roundup: Small Business Saturday, Black Friday and Tablet Adoption

Tuesday, November 29, 2011

Second Annual ‘Small Business Saturday’ Promotes Local Buying

Millions of Americans – including President Obama – participated in the second annual Small Business Saturday on November 26. The national event, launched last year by American Express to help promote small business shopping on the Saturday in between Black Friday and Cyber Monday, offered a $25 credit to customers who spent $25 or more at a designated small business using their AMEX card. Additionally, AMEX created a free social media toolkit for small businesses and provided $100 in free Facebook ads to the first 10,000 business owners who signed up. As I noted in a post last year, I think this event sends a great message to consumers about the importance of supporting local businesses, which are declining in market share in major U.S. cities and facing hard times in of today’s economy.

Black Friday Sales Gains Strongest Since 2007

Black Friday sales rose 6.6% over last year, indicating a strong start to the holiday shopping season, according to retail and consulting firm ShopperTrack. Initial reports show that a combination of deep discounts on popular products, early store openings (some stores opened Thursday night as opposed to the traditional Friday morning), and stronger online pushes helped drive higher results on this popular shopping day. Additional key metrics include:

  • Online sales grew 24%, according to Coremetrics, the result of heavy investment by traditional retailers to get more online traction
  • Brick-and-mortar retailers saw more visits, with foot traffic to malls and shopping centers up 5.5%, according to ShopperTrack
  • Orders placed from mobile devices accounted for 9.8% of online sales, up from 3.2% last year, according to Coremetrics
  • Apple’s iPhone and iPad accounted for more than 10% of overall online retail traffic, according to Coremetrics
  • A little more than half a percent of sales were referred from social networking sites like Facebook

eMarketer: One in Three Online Consumers to Use a Tablet by 2014

Nearly 90 million Americans, or 35.6% of all internet users, will use a tablet device on at least a monthly basis by 2014, according to a recent eMarketer report. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device on at least a monthly basis – a rise of 158.6% over last year, when Apple’s first iPad model was released. The research firm predicts tablet growth will slow to double digits beginning in 2012, and that less growth will come from sharing devices and more from replacing older devices with new ones. The report also notes that the iPad’s U.S. market share will likely be chipped away by competitors in the years ahead, but that the number of iPad users will more than double between 2011 and 2014, from 28 million to 60.8 million (to account for about 68% of the overall U.S. tablet audience). Also of note: tablets are most popular with users aged 35 and above.

YPG’s Revamps Site & Mobile App

Tuesday, November 22, 2011

Yellow Pages Group announced today a major overhaul of its brand, one of the leading providers of online promotions and shopping tools in Canada.

According to its press release, the 11-year-old brand is kicking off the holiday season with “a brand new site redesign, a new image and revamped mobile application showcasing one of the largest deals database in Canada.” The revamp also includes a new modernized logo and tagline, “Where Canadians Save.”

The upgraded, which currently attracts 1.5 million unique monthly visitors and about 4 million shoppers during the holiday season, is faster to navigate and more streamlined and efficient. It also includes a variety of new local functions. Largely known for its national deals, users are now able to access local deals as well. Additionally, a new map feature will help users find the best deals around them based on their location.

The site’s iPhone app has also been updated to provide instant access to the latest deals and coupons based on a user’s location. Users are able to access the new “Around Me” map feature to find available deals nearby, and the Forum section, will gives bargain-hunters the ability to talk about deals.

I’m excited to see Yellow Pages Group making such significant upgrades to this site – just in time for the busy holiday season – and look forward to hearing about positive results in the near future.

Americans Reference ‘Jewelers’ Heading in Record Numbers in November

Wednesday, November 16, 2011

With the holidays right around the corner, Americans nationwide looking to buy the perfect gift for a loved one, will turn to Yellow Pages search tools in record numbers to find a local jeweler.

More than 31 million searches are made for “jewelers” in print and Internet Yellow Pages each year, with the highest number of lookups occurring in November, according to our Local Media Tracking Study released earlier this year.

The study also found that:

  • Men continue to drive searches for jewelers in print and Internet Yellow Pages, compromising 60% of searchers.
  • Of the total number of searches each year, more than 70% are made by married individuals.
  • Prior to referencing print Yellow Pages, nearly half of consumers (48.1%) had a decision to make, meaning they had no jewelers or multiple jewelers in mind.
  • Nearly three out of four consumers searching for jewelers (73.1%) look at multiple ads, turning to an average of 7.4 ads before making a purchase decision. This is significantly higher than the 4.7 ads referenced in the average Yellow Pages search.
  • Consumers, on average, spend $227 after searching for “jewelers.”

Jewelers of America (JA), a national trade association for businesses serving the fine jewelry marketplace, says that print and Internet Yellow Pages are an important asset for their members to connect with customers.

See our full press release to learn more about what JA advises consumers to look for in a local jeweler.

Yellow Pages Industry Recognizes ‘America Recycles Day’ with Sustainability Commitment and Consumer Choice

Tuesday, November 15, 2011

Back in 1953, Keep America Beautiful was formed in New York City to unite the public sector and private companies in a “national cleanliness ethic.”  Almost six decades later, KAB continues to teach children and adults alike how to be good stewards of our natural surroundings.

Now in celebration of America Recycles Day, the Local Search Association is happy to announce KAB’s backing of the industry’s opt-out website, stronger recycling rates and more effective use of paper.   Highlighted in a press release issued today, KAB Chief Operating Officer Becky Lyons lauds the “simple solution” of

Since launching its sustainability program, our industry has improved delivery choice options for consumers, increased recycling rates and dramatically reduced paper usage.  In fact, industry suppliers project the directory industry will use 50 percent less paper by the end of 2012 than it did at its peak usage in 2007.  This decrease has been driven by changes in the size of directories, more efficient manufacturing, an industry sponsored effort to reduce printed residential white pages, a general decline in the number of directories distributed and the consumer choice website.

KAB has long focused on educating individuals about what they can do on a daily basis to help the environment.  Now with KAB highlighting our work, more people will understand how our industry has made directory publishing a much more ‘green’ endeavor.

By reusing paper materials, favoring eco-friendly inks and glues, helping people recycle their outdated directories as well as easily make choices about what directories they want to receive, the Association’s message fits well alongside KAB’s mission.

The Association will also be sponsoring the KAB’s 58th National Conference at the end of this month in New Orleans, where member publishers AT&T Advertising Solutions, Dex One and Yellowbook will have an opportunity to meet with KAB affiliate communities across the country.  The KAB sponsorship is part of our Conference Collaborative initiative in which representatives of member companies unite in person to attend important environmental and government conferences.

The Association looks forward to working with Keep America Beautiful to help spread awareness of the industry’s sustainability programs and to developing other innovative source reduction ideas.

3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business

Monday, November 14, 2011

In our monthly Locals Only column on Search Engine Land, I provide a three-step overview of what local businesses can and should be doing to attract and secure visibility on voice-activated mobile apps like the Apple iPhone 4S’s Siri and Google’s Andorid’s Voice Actions.

  1. Ensure an accurate and complete Google Places page: Google Places provides the foundation for how local businesses get found on both Siri and Voice Actions.
  2. Generate positive reviews and add multimedia content: While a spiced up Google Places page won’t have an impact on how Siri users find and evaluate a local business location (see step 3 for that), it will play a strong role in the Voice Actions experience.
  3. See step 2, and do it on Yelp: Most local business searches conducted via Siri are done so through Yelp, the popular local reviews site. Therefore, local businesses should embark on a similar effort to create and maintain highly descriptive Yelp profiles and generate as many positive customer reviews to their Yelp pages as possible.

You can read my full article on Search Engine Land here.

Google+ Pages Available for Businesses

Monday, November 14, 2011

Like many of you, I’ve been watching Google’s foray into the social media space closely. Today we can finally have an answer on what opportunities Google + will initially provide for local businesses.

According to The Official Google Blog, Google is now allowing businesses, brands, places, and other entities to participate in its Google+ social network through new Google + pages that launched on November 7.

Businesses can now create Google+ pages for themselves using the Create A Page tool. Each page must be categorized as one of the following: local business or place; product or brand; company, institution or organization; arts, entertainment or sports; or other.

Local businesses have special options on Google+ pages. Each page includes a map of the business’s location and features its address, phone number, and hours of operation. These features allow customers to easily connect with the business’s physical location.

Google+ pages bring local businesses closer to customers, fans, and followers. Not only can fans recommend your business with a +1 or add you to a circle to follow you long-term, they can actually get to know the personality of your company. All you need to do is start sharing, and you’ll soon find fans and loyal customers who want to say hello.

Yellow Search TODAY! Conference Set for November 16-17 in Copenhagen

Tuesday, November 8, 2011

Be sure to check out Yellow Search TODAY’s annual Yellow Search TODAY! Conference, taking place November 16-17 in Copenhagen.

Formerly known as Yellow Pages TODAY!, Yellow Search TODAY!’s premier event will continue to target Yellow Pages providers, but will also appeal to the companies committed to the SME market. This year’s event will include search engines, website design & servicing companies, SEO & SEM providers, social media networks, mobile web-design & mobile location-services, as well as video production & servicing companies.

Speakers and participants from various sectors of the international response-related community come together  in Copenhagen to explore the future of this market. Not only will participating companies expand their knowledge of the SME market, but they will have the opportunity to network and create lasting relationships with other participants.

For more information, check out the Yellow Search TODAY! Conference agenda and register here today.