Wellington E. Webb, who served as Mayor of Denver from 1991-2003, understands that more needs to be done to educate local elected officials, businesses and consumers about the value of print Yellow Pages to local communities. He recognizes that a key component of that effort will involve raising visibility for our industry’s national consumer choice website, www.YellowPagesOptOut.com, which enables local residents and businesses to easily determine whether or not they want to receive directories. Here is the first in a series of posts by Mayor Webb on this topic.
My name is Wellington Webb and for more than ten years, I proudly served as the Mayor of Denver.
As you know, tens of millions of Americans of all demographics – in Denver and far beyond – depend on their local Yellow Pages to connect with local businesses and services. I have seen firsthand how this helps consumers and this helps boost local sales. These are things that we need to encourage right now.
In light of this, I am excited to be working with the Local Search Association to make sure that American businesses and consumers that use and depend on the Yellow Pages directory continue to have access.
For a few months now, I have been a part of a growing coalition including local search industry organizations and professionals, small businesses, and engaged citizens that are working together to educate people on the businesses and consumers that use the Yellow Pages today.
You already know that some activists are pushing regulation to stop delivery of the Yellow Pages. Our hope is that through the coalition’s efforts, we can bring attention to industry efforts currently underway to reduce the number of unused phone books – and ultimately, avoid unnecessary regulation that would cost taxpayers money.
As mayor, I knew that I needed to know both sides of the story and worked hard to identify unintended consequences before supporting any particular piece of legislation. Now, as a part of this growing coalition, I look forward to working with local elected officials and policymakers in cities throughout the country to make sure that they have both sides of this story and that they know about the commonsense solutions already out there that won’t cost taxpayers a dime.