Archive for January, 2013

VoodooVox to Explain How to Generate Calls from Mobile

Wednesday, January 30, 2013

Please join LSA and VoodooVox for an exclusive webinar presentation next Thursday, February 7th. Given the impact on consumer shopping patterns, the mobile advertising specialists at VoodooVox will be explaining how local businesses and national brands are taking advantage of mobile.

VoodooVox uses consumer analytics to provide cloud-based mobile advertising services for publishers, advertisers and operators. During the webinar, VoodooVox’s Shannon McBride and Tony Philipp will discuss how to drive calls from mobile, based on costs per lead acquisition and key case studies.

Spots are limited so reserve your seat today!

Title: Mobile – How to Generate Calls
Presenter: VoodooVox
Date: Thursday, February 7, 2013
Time: 2:00 PM – 3:00 PM EDT

Images from Keep America Beautiful Conference

Wednesday, January 30, 2013

We had a great day spreading the word on our industry’s efforts in consumer choice and sustainability at the 60th annual Keep America Beautiful conference in D.C. Here are some photos of just a few of the folks we spoke with yesterday!

 

(L-R) YP’s Felicia Smith, Dan Powell, Planner with Greenville County, South Carolina and Yellobook’s Matt Krug

Marcia Lintz (left) of Keep Moline (Illinois) Beautiful with Matt Krug of Yellowbook

Edie Younge (left) of Keep Forest Park (Georgia) Beautiful with YP’s Felicia Smith

LSA’s Gene Wilk (left) with Phil Homerski of Keep Hamilton Ontario Beautiful

Felicia Smith of YP (right) & Gene Wilk of LSA (center) met exhibit hall neighbor, Michael Mackesy (left) from Mackesy Plastics Corporation in Mission Viejo, California. Mackesy said that one of the first things he did when opening his business was get a Yellow Pages ad.

(L-R) Allison Teeters of Keep Knoxville Beautiful, Felicia Smith of YP and Charlene DeSha of Keep Blount Beautiful

Christi Cakiroglu of Keep Truckee Meadows (Reno, Nevada) Beautiful with YP’s Felicia Smith

YP’s Felicia Smith with Brenda Dent-Russell of Keep Birmingham Beautiful Commission

 

Will Twitter’s new “Vine” Become Part of the Local Marketing Mix?

Tuesday, January 29, 2013

Twitter introduces Vine

Mashable: “Will the :06 become the new :30 in the ad world?”

Late last week, Twitter launched a new mobile video service called Vine. The service allows users to make short looping videos on their mobile devices and share via Twitter and Facebook. The videos have length constraints of 6 seconds – similar to Twitter’s 142 character limit – which Vine hopes will “inspire creativity.”

Many people are already asking how businesses can take advantage of Vine to boost their video marketing efforts. Thus far, Vine has not provided guidelines on business usage or offered business-specific account settings. That said, many big brands have already started testing out the platform, including Gap, Moose Tracks, and NBC News. I’m sure it won’t be long before we start to see initial case studies on how brands are leveraging the tool in their outreach.

Integrating video into local advertising strategy is certainly the right way to go. In December 2012 alone, comScore found that 84.9 percent of online Americans viewed online video. With advances in smartphone technology, mobile video viewership is becoming much more prevalent as well.

It’s important that local businesses testing out Vine in their marketing outreach keep core principles in mind, such as making sure their videos aren’t focused exclusively on sales, and provide incentives for followers to share the videos with others and come back for more.

Vine is currently available on the iOS platform. You can download it via the iTunes store.

60th Annual Keep America Beautiful Conference

Tuesday, January 29, 2013

Gene Wilk of LSA at the train station.

I’m traveling from New Jersey by train today to attend the 60th annual Keep America Beautiful conference in Washington, DC.  Joining me are Yellowbook’s Matt Krug and YP’s Felicia Smith, flying from Iowa and Georgia respectively.

For these next three days, the Omni Shoreham Hotel in DC’s Woodley Park neighborhood will be home to hundreds of local leaders from throughout the United States and Canada.  These community advocates work hard all year long to promote recycling, sustainability and anti-littering.  I’m sure they’re going to be pleased to learn more about our industry’s good efforts with consumer choice and sustainability.

Keep America Beautiful has been an important partner to the Local Search Association, most notably, having its logo featured in the lower-right corner of YellowPagesOptOut.com.  This past November, KAB featured an LSA “toolkit” for America Recycles Day that helped event organizers show people how they can select the directories they want delivered by using YellowPagesOptOut.com.

This conference is the first of many stops on LSA’s 2013 conference collaborative where we’ll be reaching out to state and local leaders.

Keep checking the blog because I’ll be updating it with more news direct from the conference.

Facebook’s Dan Levy to Discuss ‘Nearby’ at LSA Annual Conference

Tuesday, January 29, 2013

We are looking forward to hearing from another great keynote speaker at our annual conference: Dan Levy, Director, Small Business, of Facebook.

Dan will be discussing Facebook’s “Nearby” feature that has captured a lot of press recently for its impact on local search.  He will share insight into some of the recent updates to Nearby as well as plans for future updates such as the addition of information from third-party services.

Facebook’s Nearby combines the social elements of Facebook with its geo-location services by allowing users to find local spots that friends have checked into or “liked” such as restaurants or other local stores and businesses.  In addition to social information, users are provided with addresses, contact info and hours of operation for these local businesses.  Facebook also goes a step further by tapping into the hugely successful online reviews space with features that allow users to rate and review local businesses and recommend them to friends.

Dan leads the Small Business team at Facebook. He is responsible for sales, marketing, and service for the millions of small businesses who use Facebook to connect with their customers and grow their businesses. Dan joined Facebook in 2008 to start the Payments and Risk organization leading Facebook’s efforts to expand payment acceptance, industry relationships, and operations. Prior to Facebook, Dan started his own marketing business – Justarrive, and spent seven years at PayPal.

Dan will be speaking on Day 2 of “Search Starts Here” to close the conference via a fireside chat format.  Get your questions ready!

Visit our conference website for more information and make sure to register for our conference by February 13th to receive $200 OFF the full registration price!

‘Save Page’ Enhancement and Refined Search Results Screen on DOL

Monday, January 28, 2013

As previously announced, we will be introducing numerous enhancements to the Directories Online (DOL) application during the 1st Quarter of 2013.  Over the weekend we added two enhancements that improve DOL’s efficiency and usability.

We added a new “Save Page” icon on the Page View screen.  The “Save Page” icon makes it easier to perform a quick save to the workstation without needing to move the page to the Cart first.

We’ve also refined the Search Results screen giving it a cleaner appearance, more information and improved efficiency.  The column header is now a static display and the individual heading selection checkboxes were eliminated.  In addition, directories that were selected in the initial search that returned no results will now appear at the end of the list with the phrase “No Match to Search Criteria.”

More useful enhancements to come!

If you have any feedback or suggestions for future enhancements, please contact Kevin Kalinowski at (248) 244-0713 or via e-mail at kevin.kalinowski@localsearchassociation.org.  If Kevin is not available, please contact Ed Halasz at (248) 244-6201 or via e-mail at ed.halasz@localsearchassociation.org.

Special Early Bird and First Time Attendee Pricing for ‘Search Starts Here’ Annual Conference

Friday, January 25, 2013

Planning is in full swing for our annual conference, “Search Starts Here,” taking place April 13-16 in Las Vegas. As you may have seen, we were pleased to announce last week that Jean-Pierre Remy, president and CEO of PagesJaunes, will be delivering the conference keynote on his company’s remarkable transformation from a traditional print publisher into one of the world’s most progressive local search companies.

Today, I’m excited to share that we are offering two special discounts to help you make it to our event:

  • Returning annual conference attendees who register today will receive an Early Bird Discount of $200 OFF their registration price. This offer ends February 13.
  • First time annual conference attendees can take advantage of attractive member and non-member prices that are both nearly half off the regular prices.

Our annual conference, which is one of the largest industry gatherings of the year, will be held this year at Planet Hollywood Resort & Casino. The event will feature a four-day jam-packed agenda of exciting speakers and panelists, coordinated with industry veteran Greg Sterling. Attendees will also benefit from popular Strategic Exchange Sessions to meet and discuss strategic opportunities with partners, the Industry Excellence Awards ceremony, and opportunities for professional networking at several receptions and dinners.

So whether your work is in traditional or digital local advertising media, our conference is a great opportunity to learn and network with the best in the industry. Attendees will include local search experts, innovators and professionals who specialize in print, digital, mobile and social media. Don’t miss out on this chance to raise your company’s visibility with this influential group, while benefiting from the latest insights into the future of our industry.

After registering, don’t forget to reserve your hotel room. Be sure to book early and use our attendee group code “SMLSA3” to guarantee our special room rate. Feel free to call Planet Hollywood Resort and Casino directly at (866) 317-1829 or book online.

We look forward to seeing you there! For more information, visit our conference website.

Ninth Circuit Denies City of Seattle’s Request to Stay its Mandate Overturning Yellow Pages Ordinance

Friday, January 25, 2013

In another favorable decision yesterday, the U.S. Ninth Circuit Court of Appeals unanimously denied the City of Seattle’s request to stay – or delay – the Court’s mandate overturning the city’s phone book law while it seeks U.S. Supreme Court review. The mandate, which will be issued in the next few days, is the formal order from the Court that renders Seattle’s directory delivery ordinance void.

The City has until April 1 to seek review by the Supreme Court.  The Supreme Court only grants approximately 1% of the appeal requests it receives.

We are pleased with the Court’s decision, which further supports its early ruling that print directories are fully protected speech under the First Amendment. This decision protects media from restrictions that hurt local businesses and consumers and unnecessarily cost taxpayer dollars.

Our national consumer choice program, rather than government mandates, is the best approach to ensure consumers can control the delivery of Yellow Pages directories to their homes. We believe it doesn’t make sense to deliver a directory to someone who doesn’t want one. Our national opt-out website at www.YellowPagesOptOut.com has been available since 2011 at no cost to taxpayers and without the use of government resources.

More SMBs Look to Social and Mobile for 2013

Thursday, January 24, 2013

Local market research group, Borrell Associates, released a new report on SMB advertising plans for 2013, in it they predict local digital advertising spend in the US will reach $24.5 billion this year.

The report, ‘2013 Local Advertising Outlook: Get Ready for the Rebound’, shows that local digital ad spend is on track to increase 31% over last year with most of the focus going toward targeted display ads and paid search.

eMarketer

Social and mobile will be a big part of the local advertising mix in 2013 as well. According to the survey, Facebook is the number 1 online platform SMBs plan to place ads this year with nearly 3 out of 10 reporting those plans. Additionally, 75% of SMBs surveyed reported familiarity with mobile platforms in 2012 whereas only 40% were familiar in 2011.

eMarketer

Those surveyed were interested in exploring mobile coupons, text messages, and mobile optimized sites among other tactics. Interestingly, four out of ten of those surveyed said they’d never been pitched by a mobile firm, showing an opportunity for agencies in that space.

Click here for the full report.

2013 Industry Excellence Awards: Enter Today!

Thursday, January 24, 2013

At our upcoming annual conference “Search Starts Here,” April 13-16 in Las Vegas, we will once again be presenting Industry Excellence Awards to celebrate the creativity and innovations of professionals in the local search industry.  Categories include: mobile platform or new app, social marketing, community service, supplier of the year and more.

The awards are an opportunity for LSA members to showcase marketing strategies, products, services and new technologies that brought measureable success in the 2012 calendar year. Submissions will be judged on innovation, execution and results.

Find out how your creativity, know-how and implementation compare to the competition. You may enter multiple categories or submit more than one entry in a single category.

To see all categories and to find out how to submit an entry on behalf of your organization, visit the Industry Excellence Awards page on our website. Note that all entries must be received by February 8.