BIA/Kelsey recently released the latest addition of its ongoing tracking survey of small and medium businesses, the Local Commerce Monitor Survey. The results showed that businesses are looking to dig deeper into digital in the coming year.
Of the 300 small and medium businesses surveyed, 40% said they plan to increase spending on digital marketing in the next 12 months, while only 3.7% said they planned to decrease their digital budget.
The survey showed that Facebook is a top marketing channel for SMBs. Among the businesses surveyed, 52% said they are currently using Facebook’s advertising service, making the social network more popular than e-mail marketing and online banners.