I’m traveling from New Jersey by train today to attend the 60th annual Keep America Beautiful conference in Washington, DC. Joining me are Yellowbook’s Matt Krug and YP’s Felicia Smith, flying from Iowa and Georgia respectively.
For these next three days, the Omni Shoreham Hotel in DC’s Woodley Park neighborhood will be home to hundreds of local leaders from throughout the United States and Canada. These community advocates work hard all year long to promote recycling, sustainability and anti-littering. I’m sure they’re going to be pleased to learn more about our industry’s good efforts with consumer choice and sustainability.
Keep America Beautiful has been an important partner to the Local Search Association, most notably, having its logo featured in the lower-right corner of YellowPagesOptOut.com. This past November, KAB featured an LSA “toolkit” for America Recycles Day that helped event organizers show people how they can select the directories they want delivered by using YellowPagesOptOut.com.
This conference is the first of many stops on LSA’s 2013 conference collaborative where we’ll be reaching out to state and local leaders.
Keep checking the blog because I’ll be updating it with more news direct from the conference.