Every month we take a look at interesting headings data. Since cold and flu season begins as early as October, we thought it would be appropriate to look at the ”Pharmacies” heading this month.
As it turns out, “Pharmacies” ranks 17th out of more than 4,000 headings and generates 129 million references annually, with the highest frequency coming in October and November. Yellow Pages are one of the primary resources for consumers, in fact, 90 percent of Yellow Pages users who refer to the Pharmacies heading followed up with a purchase with 19 percent of sales generated from new customers.
In addition to October being the highest usage for the Pharmacy heading, it is also American Pharmacist Month, as stated by the (APhA). The month-long observance is a time to recognize pharmacist’s significant contributions to health care and the commitment to patient care in all practice settings from around the country.
Pharmacies know that Yellow Pages advertising will reach the local consumer at the precise moment they are ready to make a purchase, thus generating qualified leads. These purchases, based on local Yellow Pages display ads, result in more than 175 sales per year and over $38,000 in sales revenue for pharmacies. In addition, the average return on investment received from these local display ads at the pharmacies heading is $11 of sales revenue for every $1 spent.