YP Holdings LLC (YP), which combines the assets of AT&T Advertising Solutions and AT&T Interactive, officially launched following the acquisition of a controlling interest in YP by Cerberus Capital Management. The new company, which will be based in Tucker, Georgia, will publish the iconic Yellow Pages and operate YP.com, the top-rated YPmobile app, and the expansive YP Local Ad Network.
I’m glad to see that David Krantz, the former CEO and president of AT&T Interactive, has been named CEO of YP, leading YP’s overall strategy and operations. Joining Krantz is a new leadership team including executives from AT&T Advertising Solutions, AT&T Interactive, Cerberus Operations, as well as executives recruited from outside AT&T.
According to Krantz: “We have a great future in front us. We also have an extensive customer base, the largest local sales organization, an unmatched product portfolio, industry-leading platforms across the web, mobile and print ecosystems, and a great brand. We are ready to invest in this business, innovate and provide excellent service to our customers.”
Check out the YP launch press release, which includes some impressive stats on the size, scale and effectiveness of YP’s local advertising solutions.