AT&T In Testing Phase for Buzz.com, a New Local Social Search Site
January 27, 2010 | Contributed by: Stephanie Hobbs
A while back we blogged about AT&T’s plans to offer a next-generation YellowPages.com offering geared at an under-30, social networking-oriented audience. Well, news came this week via Forbes.com that AT&T is now testing its new online platform that will allow users to browse local businesses using recommendations from their social networking connections.
Forbes says that the site – dubbed buzz.com – lets users poll their friends about certain businesses, ask user-appointed experts for their recommendations, and surf listings based on their location. Users will be able to import their existing social graphs from their e-mail accounts or Facebook profiles, instead of needing to replicate their social networks on the site.
Things just keep getting more interesting!