AT&T Interactive Expands YP.com Rebranding

Contributed by: Stephanie Hobbs

Back in April, we blogged about AT&T Interactive’s introduction of YP.com as the new name of its flagship YELLOWPAGES.COM web property and brand.

Now the company is debuting a new logo, tagline, and homepage for the popular Internet Yellow Pages destination. YP.com’s new tagline, “Click Less. Live More”—as well as its new vibrant, image-based homepage focused on encouraging users to “eat, play, and live” within their local communities—reflect the site’s goal “to help consumers easily discover ways to live locally.”

While users can still take advantage of YP.com’s popular search tools to find and browse local businesses, the new graphics on its homepage encourage visitors to discover places as well:

  • Eat: One-click access to local restaurants and dining categories, with the option to book reservations at select restaurants through Opentable.com.
  • Play: Ability to check local event listings and movie times, and buy tickets for select theaters. Can also search for hotel availability and book rooms.
  • Live: Options to search for a new or used car, find a florist, or browse YP’s extensive list of service business listings.

Additionally, YP.com features a variety of other useful tools, including money-saving coupons, the ability to share businesses and events via social networks and mobile, and 16,000+ local business videos.

I’m excited about AT&T’s ongoing efforts to expand and improve YP.com, which with more than 36 million unique monthly users, plays an extremely important role in representing our industry’s successful embrace of the digital space. Be sure to check out the new YP.com by clicking here.  Then Eat, Play, Live!

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One Response to “AT&T Interactive Expands YP.com Rebranding”

  1. [...] month, AT&T announced a rebranding to one of its central web product yp.com and is launching a new advertising campaign to support it.  Ray said in buying advertising on [...]

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