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AT&T Interactive Kicks Off YP Developer Challenge

Earlier this week, AT&T Interactive launched a new YP Developer Challenge. The contest encourages app and web developers to exercise their creativity by using YP APIs to create innovative local apps. Contestants have the opportunity to win $5,000 and a sponsored trip to the SXSW trade show (March 12-15, 2012) in Austin.

The Developer Challenge kicks off ATTi’s YP Developer Program, which provides developers free access to local business data from more than 17 million local businesses across more than 4,600 categories nationwide. It provides developers free access to maps, ratings, reviews, deals, and coupons through the YP APIs as well. The program also helps to bring consumers even closer to small businesses with its solid set of APIs that extend the reach of advertisers beyond ATTi’s owned and operated YP branded properties.

To apply to the YP Developer Challenge, submit your local app between January 26-February 19. Find out whether your team will be demonstrating its app or website at SXSW on February 28. For more information on the YP Developer Challenge, visit the YP Developer Portal.

I’m looking forward to the exciting new apps that will result from the challenge!

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