Check out this interview of AT&T Interactive CEO David Krantz on the Fox Business Channel. Like the recent story in USA Today, the interview focuses on how the local search industry is moving from print to digital – highlighting YP.com and the newly refreshed YPMobile app.
For decades, the Yellow Pages have been an American staple to help consumers find local businesses. Krantz says that the biggest reason why YP.com and YPMobile have been successful is because they’ve kept the same look and functionality from the original print editions. Currently, YP.com sees 30 million visitors per month and the YPMobile app has been downloaded 40 million times!
Krantz also points out that advertisers want to be where the consumers are and YP knows the local search market better than anyone because of its 5,000 person sales force around the country. When asked about the proposed legislation in San Francisco, he talks about how important print versions still are to Americans as they generate huge leads for many companies.