Neg Norton is president of the Local Search Association, leading the best local search marketers who deliver cutting-edge solutions spanning digital, print, mobile and social media that help local businesses succeed. He brings more than 20 years of experience in helping connect local businesses with ready-to-buy customers.
Norton joined the Local Search Association, formerly the Yellow Pages Association, in August 2003. He has led the industry during a major transformation from print directory publishing to provider of local search services for small businesses and their customers.
Prior to the Local Search Association, Norton served as vice president of business development at Atlanta-based Loyaltyworks. Before that, he was vice president of strategic accounts at San Francisco-based Telephia from 2000 to 2001.
From 1997 to 2000, he served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current Local Search Association. While at the YPPA, Neg managed the highly successful Marketing the Medium® program and oversaw sales and marketing programs designed to increase national Yellow Pages market share.
From 1984 to 1997, he held management positions in business development, marketing and sales for NYNEX Information Resources and Bell Atlantic Directory Services.
Norton holds an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.