In advance of our highly-antipated 2012 annual conference, “Search Starts Here,” taking place this April in Boca Raton, Florida, BIA/Kelsey will be hosting its popular ILM East conference from March 26-28 in Boston.
This year, ILM East, which is the local favorite among digital advertising and marketing events, will focus on channels, commerce and engagement – the key elements to winning local.
The conference will feature a variety of interesting panels, including “Mobile Local Targeting: Reaching Smartphone Users,” which will explore growing opportunities in mobile. Recently, BIA/Kelsey forecasted that U.S. mobile advertising will grow to $3.4 billion in 2015 – so there will definitely be a lot of interest in this topic.
ILM East will kick off with “BIA/Kelsey by the Numbers: The Case for Local Online Advertising (and Commerce)”, and conclude with “Local Business Success: Picking Winners.” Be sure to check out the full agenda and list of speakers.
I hope to see you there as well as in Boca Raton, and look forward to attending the conference. I’ll be sharing what I learn right here on Local Search Insider. Stay tuned!