Today’s Speaker Spotlight features Alexis Nahama, VP of marketing at VCA Animal Hospital. Alexis will be a keynote speaker at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to his session.
VCA Animal Hospital is a publicly traded company with $1.7 billion in annual revenue that owns and operates more than 600 veterinary hospitals across the U.S. and Canada. Alexis leads a team of 17 marketing professionals and a collaborative network of support agencies.
We had a chance to ask Alexis about his upcoming conference session, “The National Advertiser Perspective,” and here is what he had to say:
What are the key topics you’ll discuss during your session?
Although there is a lot of buzz around big data and cross channel marketing, there are ways to simplify the ROI measurement approach. Measuring and building local search programs that work doesn’t need to be rocket science.
At VCA, we take very pragmatic steps to simplify our programs, while ensuring high levels of ROI (all measured and tracked to the transaction level). We believe some channels are more than mature, but there is still life in them.
What about your session are you most excited about?
Being able to share our experience with others.
Why is it important that attendees not miss your session?
CPA and ROI!!!