Archive for the ‘Annual Conference’ Category

Day 3 at LSA|14 Features The Woz, Ad to Action Awards, comScore and More!

Tuesday, April 15, 2014

After the Idea Labs and networking on Day 1, and the great sessions planned for Day 2, there is a lot to look forward to on the third and final day of the 2014 Local Search Association Conference. You won’t want to miss all the great speaker and panel sessions planned, as well as the inaugural Ad to Action Awards ceremony. Here are the planned highlights for April 29th:

Steve Wozniak, Co-Founder, Apple
“The Woz” is a Silicon Valley icon who knows a thing or two about innovation. He will discuss the intersection of future technologies, his favorite new products and his predictions for mobile and wearable devices. In addition, the Woz will highlight the local marketing opportunities resulting from these new technologies for both national brands and SMBs.  His session alone will be worth to trip to Huntington Beach!

Gian Fulgoni, Executive Chairman/Co-Founder, comScore
The rapid adoption and use of mobile devices is changing the face of digital marketing. Consider for example that more than 50% of time spent on the Internet now occurs via mobile access. In this presentation, Gian Fulgoni will review the latest statistics showing how consumers are conducting local search today, with a particular focus on the use of mobile devices and the implications for marketers and publishers.

Ad to Action Awards Ceremony
We recently announced the finalists for our first ever Ad to Action Awards. During the awards ceremony, join us for drinks, food and networking as we celebrate innovation in local advertising.  We will be showing a video highlighting each winner and featuring interviews with our judging panel on why they chose each solution.

Other Noteworthy Sessions

  • “Local’s Coming Data Revolution” (Retailigence, Placemeter, Placed)
  • “Emerging Start-Up Tech in the Local Media Space” (Google)
  • “From Traditional Yellow Pages to the Consumers’ Online Arena” (Zap Group Ltd.)
  • “Redefining the Experience of Buying and Selling at the Local Level” (Solfo, Saatchi Art)
  • “Utilizing Local Media Data for Sales and Marketing Efforts” (Burke)
  • “Back to the Future” (Solfo, BuzzBoard, Opus Research)

For more details, see our full agenda page. And if you haven’t already done so, register now for LSA|14!

Day 2 at LSA|14 features speakers from Bing, Google, JiWire, PlaceIQ and more!

Tuesday, April 8, 2014

You saw the exciting activities, events and Idea Labs set for Day 1 of our 3-day jam-packed event, April 27-29 in SoCal.  Now let’s take a look at some of the highlights for Day 2 of LSA|14:

Main Stage Sessions

  • Kristen Coit, Head of Directories and Web Hosting (Google)
  • The Cross-Screen Opportunity (Mobile Media Summit, Digitaria)
  • Making it Easy for Small Businesses (Bing)
  • Measuring Real World Results from Mobile Ads (xAd, JiWire, PlaceIQ, YP)
  • National Advertiser Perspective (VCA Animal Hospital)
  • How Digital Offers & Couponing Help Customers Find Locations (Street Fight, Retale, Wanderful Media)
  • Global Leadership Panel (YP, Sensis, Zap Group, Trudon Ltd., Radicle Consulting)

For a list of all the sessions and descriptions of each, visit the Agenda Page.

New Member/Partner Member Yacht Cruise (invitation only)
This exclusive networking event will take place on board the Ambassador yacht for a few hours of cruising the coast.  Sponsored by Thrive Analytics and Local Market Launch, this will be a great way to make new connections while taking in the beautiful scenery of Southern California.

Findability: Discovery and the Real Value of Content in Local Search
While enjoying breakfast, hear about the differences between consumers looking for a specific branded product, service or provider versus consumers looking without a product, service or provider in mind. The latter is how the vast majority of searches take place and represents a true growth opportunity in local search online and also the vast majority of the searches taking place. Local Market Launch will explore what content is important, how to produce it, who in or outside the organization should produce it and where it should be distributed to address this market opportunity.

For more details, visit our Agenda Page – and if you haven’t already done so, register now for LSA|14!

From 60 to 16: Announcing Our Ad to Action Awards Finalists

Monday, April 7, 2014

In order to support and encourage innovation in Last Mile Advertising, last December we launched the Ad to Action Awards, a competition designed to bring forward the most creative and effective new local advertising products that drive calls, clicks and store visits for local businesses.

By the end of our submission period in February, we had received 60 outstanding entries across our eight awards categories. Just last week, our judging panel – which included a diverse and notable group of industry experts, analysts, media and practitioners – completed their evaluation of these great innovations.

Today I’m pleased to announce our Ad to Action Awards finalists. The awards winners will be announced at our 2014 Local Search Association Conference in Huntington Beach, Calif. on April 28. Following the announcement ceremony, our awards winners will be treated to a private lunch with our featured speaker Steve Wozniak. In the weeks and months following, they will receive our industry’s support in successfully going-to-market.

So without further adieu, here are our finalists:

Business Listings  

  • Local Listing Manager™ by Rio SEO: “Rio SEO’s Local Listing Manager software is the only available solution that can deliver unlimited optimized local business data via bulk feed or API to all the major search engines and data aggregators, including Google+ Local, Yahoo Local, Bing Maps, Infogroup® Expressupdate, Neustar® Localeze®, Acxiom™, Factual™, Yext, Yelp, Facebook, FourSquare, TomTom, MapQuest, Niche Social Networks, and other online local data aggregators.”
  • TruPoint Synchronization Technology by Local Market Launch: “TruPoint Synchronization Technology is a scalable dashboard solution that enables a business to create, maintain and monitor digital presence across the local search ecosystem and includes complete digital syndication of enhanced data to the top data aggregators providing access to 400+ channels.”

Mobile

  • GeoCookie by Thinknear: “The GeoCookie focuses on identifying location context, categorizing location categories, and storing data in a usable format that can be accessed in real-time, which requires an incredible amount of scale and processing power.”
  • SmartFencing Technology by xAd: “SmartFence technology utilizes xAd’s proprietary 1st party search data, along with SmartLocation verified accurate mobile app inventory, to dynamically shift mobile ad impressions to the most relevant, real-time locations.”

Social Media

  • Likes for Lives by Search Influence: “The ‘Likes for Lives’ program is a Facebook fan building initiative that encourages targeted audiences to ‘like’ your Facebook page in exchange for a donation to a choice of non-profit organization benefiting breast cancer awareness/research.”
  • Support Local: “SupportLocal is applying the social graph to the oldest and greatest factor in making life’s daily decisions – word of mouth – by enabling people to give and get local business recommendations from the people they know and trust.”

Print

  • Platform Agnostic Dynamic Location Based Media Planning by SMG Local Spectrum: “SMG’s dynamic tool generates ranking reports that help determine the best directories to advertise in based on client’s KPI, new and existing locations, rural vs urban, budgets, proprietary zip code level data, and custom publisher negotiated discounts.”
  • Community Magazines by hibu: “This 32-page magazine (16 pages of local articles / 16 pages of ads) targets individual communities and provides hyper-local content and information specific to each market.”

Vertical Specific

  • Weather Triggered Demand Generation by SMG Local Spectrum: “This solution leverages real-time weather event triggers such as cold temperatures and natural disasters to serve relevant hyper-local messaging via online ad formats.”
  • Lead StreamTM by Marquette Group: “Lead StreamTM for Insurance offers three packages that cover a range of offers including listing management, social, online directories, reputation management, local paid search, microsites and display.”

Video

  • TargetView by Sightly: “Target View dynamically generates hundreds of scalable, affordable, localized video ads for all locations in a brand’s network, using clients’ existing creative or assets from our library and stock sources.”
  • StudioNow: “StudioNow is a global marketplace matching enterprises with video content creators through a powerful web-based platform that helps all types of businesses produce affordable, custom video that’s hyper-local, high quality and scaled to their needs.”

Deals/Loyalty/Ecommerce

  • MyTime: “The MyTime website or mobile app allows users to find a business, check availability, read reviews, and book appointments in seconds. With over 90 categories of services and 2 million businesses, MyTime is targeted to appointment-based businesses with fixed prices.”
  • Dynamic Hyper Local Leads Bundle by YP: “The hyper-local bundle was the first combined offering of the latest Mobile Advertising Targeting, Internet Yellow Pages with OLA Category Sponsorship targeting, with simple flat rate priced Print YP coverage, and advertising performance measurement for the industry.”

Implementation

  • AdMax® Local by The Search Agency: “AdMax® Local is a fully automated search engine marketing solution that enables small businesses to benefit from high quality and profitable local search campaigns by producing, managing and reporting on hyper-local, optimally structured, highly relevant and performance-focused SEM (AdWords, AdCenter) campaigns.”
  • Call Conversion Optimization™ by Kenshoo: “Through integrations with leading call tracking providers and a proprietary matching algorithm, Call Conversion Optimization™ is able to track calls at the paid search ad placement level and automatically adjust keyword bids to increase performance based on metrics like call length and quality.”

Interested in finding out who will win this year’s inaugural competition? Join us at LSA|14 in Huntington Beach, Calif., April 27-29, when we announce the winners. Register today!

LSA|14 Kicks Off with Sessions Featuring Sightly, YP, Chatmeter, Urgent.ly and more!

Wednesday, April 2, 2014

We’re just 25 days away from the start of the 2014 Local Search Association Conference in Huntington Beach, California!

Our three-day, jam-packed agenda focused on all things local begins on Sunday, April 27th with a full day of group activities, Idea Lab sessions, and an opening cocktail party.

Group Activities (7:00 a.m. – 11:00 a.m.)
Given the beautiful scenery and plethora of things to do in SoCal, we are helping coordinate a variety of optional morning outdoor activities.  You will have the opportunity to take advantage of a round of golf, surfing lessons or a bicycle tour along the coast.  These are great opportunities to get some exercise and make for a fun way to hold a business meeting with colleagues or partners.

Idea Lab Sessions (12:30 p.m. – 3:00 p.m.)
The Idea Lab sessions are intimate, smaller focus groups that dive into topics that are impacting the local space. Bring a pen and paper because these sessions are sure to provide you with the strategic and tactical insight you have come to expect from our event. Sessions include:

12:30 p.m. – 1:15 p.m.

  • 4 Ways Reputation Management Drives Growth and Profitability (The Berry Company, Chatmeter, VendAsta Technologies)
  • Taming the Content Monster (Amdocs)

1:20 p.m. – 2:05 p.m.

  • Big Brand to SMB: Maximizing ROI with Customized Local Strategies (YP, Balihoo, Mediative, Market Authority)
  • The Ins and Outs of Starting Your Own Digital Agency (The Search Agency, Beyond Private Label, Search Influence)

2:10 p.m. – 2:55 p.m.

  • The Advantages of Being Vertical (Wanderful Media, Urgent.ly, BuzzBoard, Opus Research)
  • What’s Your Multi-Screen Local Video Strategy? (Sightly)

Opening Cocktail Reception (5:30 p.m. – 7 p.m.)
After you get your blood flowing from the morning activities and you stimulate your mind at the Idea Labs, join the rest of the conference attendees in the Grand Foyer East for a fun, informal night of drinks, food, a live band and more opportunities to network.

Sunday will provide a good mix of insights, networking and excitement and will be sure to start the conference off right.  For more details, visit our Agenda Page – or if you haven’t already done so, register now for LSA|14!

LSA|14 Speaker Spotlight: George Leith, VP of Sales, VendAsta Technologies

Monday, March 24, 2014

George Leith, VP of Sales, VendAsta Technologies

Today’s Speaker Spotlight features George Leith, VP of sales at VendAsta Technologies.  George will be participating in an Idea Lab at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to the session.

Our Idea Lab sessions are designed to be intimate, smaller focus groups that dive into topics that are impacting the local advertising space.  George’s session, “4 Ways Reputation Management Drives Growth and Profitability,” will explore how reputation management is driving conversion rates, compressing call appointment times, reducing churn and leading to value-added bundling.

Laura Cole, VP of marketing at The Berry Company, and Collin Holmes, founder and CEO at Chatmeter, will also participate in the session.

We asked George to share a preview of the session, and here is what he had to say:

What are the key topics you’ll discuss during your session?
A business’ virtual doorway is more important than their actual doorway.  It is time for businesses to pivot their attention to what consumers see when there is a “knock” on the virtual doorway of any business.

What about your session are you most excited about?
I get very passionate about helping media companies deliver this VITAL service to SMB’s.  It is an education process for business people as well as a service.  We have an enormous opportunity to truly become consultants and help business people with one of the biggest issues facing them today, their online reputation.

Why is it important that attendees not miss your session?
There are lots of product people out there that do great presentations about digital products.  My presentation will not be about product, it will be about HOW TO SELL the deliverables of that product to an end business.  If you want to learn how to sell “online reputation management” to a business person, after this session you will have the roadmap.

Click here for more information and to register for the LSA|14 conference.

LSA|14 Speaker Spotlight: Laura Rich, CEO, Street Fight

Monday, March 17, 2014

Laura Rich, CEO, Street Fight

Today’s Speaker Spotlight features Laura Rich, CEO of Street Fight.  Laura will be moderating a panel at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to the session.

During her panel, titled, “How Digital Offers & Couponing Help Customers Find Locations,” Laura will lead panelists beyond traditional search to discuss the key way in which consumers are finding businesses: through commerce and offers.  So far, panelists include Christian Gaiser, CEO of Bonial International Group-Retale, and Ben T. Smith, IV, CEO of Wanderful Media.

We asked Laura for a sneak peek into her session and here is what she had to say:

What are the key topics you’ll discuss during your session?
We’ll talk about the oft-mentioned “Starbucks example,” where relevant mobile offers and coupons are given to consumers at just the right moment, spurring action — and how the mechanics of digital offers can make people try new locations and become more loyal.

What about your session are you most excited about?
In the wake of the daily deals rise and fall, there’s a lot of skepticism in the market about couponing.  Nonetheless, prices and sales remain the key drivers in getting people to buy things. While digital deals and offers may have taken a bad rap, there is still a lot of white space in the marketplace for those deals and offers that can bring people in to small businesses, both as new customers and as repeats.

Why is it important that attendees not miss your session?
As companies like Groupon, LivingSocial and many others buy keywords, offers and pricing increasingly become part of a consumer’s local search experience. When customers search for businesses, they are often looking for deals and comparing products and inventory. In this kind of advanced search, deals and offers become key drivers for conversion.

Click here for more information on the LSA|14 conference.

Answers to FAQs about LSA|14 in Huntington Beach

Friday, March 14, 2014

When it comes to local advertising and marketing we are still hearing a lot of confusion around what “local” actually means. Is it simply reaching audiences based on location or is it more than that? Well, we have some thoughts on the topic and will be revealing our perspective and the research that backs it up at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29.

But before that, here are answers to some FAQs about LSA|14 that are just teasers to the rich agenda we have planned:

What is the focus of the event?
Simply put, innovation and local. We plan on kicking off the conference by defining “local” and showing you what it looks like today. From there, each session will hit on established practices and innovative ways to drive local consumer actions and ROI. In addition, our Ad to Action Awards will highlight some of the most innovative local ad solutions across eight different categories.

Any big names speaking?
Is Apple Co-Founder Steve Wozniak big enough for you? But the list of great speakers doesn’t begin and end there. We have about 50 influential speakers booked for LSA|14 from companies like Google, comScore, YP, Bing, xAd, JiWire, Retale, Wanderful Media and many more.

Where is the event?
The Hyatt Regency Resort & Spa in Huntington Beach, Calif.  Bike along the coast, hit the links, learn to surf or just watch the sun set over the Pacific. It’s a beautiful place with plenty to do.

What kind of networking opportunities are there?
The entire LSA|14 event is extremely conducive to making new connections and catching up with old ones. With five networking events, the Expo Hall and lots of networking breaks during the day, you’ll get plenty of chances to meet decision makers within the local ad space.

Are there any speaking opportunities?
While our agenda is almost complete, we are offering sponsored speaking opportunities that we are calling, “Company Spotlights.” This is a great opportunity for those of you looking to introduce or remind the local space of your organization or new solution. You’ll get five minutes of the crowd’s undivided attention on the main stage which is plenty of time to make a splash!

Click here for more information on the LSA|14 conference.

LSA|14 Speaker Spotlight: Gian Fulgoni, comScore Co-Founder and Chairman

Monday, March 3, 2014

Gian Fulgoni, chairman and co-founder, comScore.

Today’s Speaker Spotlight features Gian Fulgoni, co-founder and chairman of comScore.  Gian will be a keynote speaker for the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to his session.

Gian brings a wealth of insights from comScore’s massive research database and will provide some local data points that we can all learn from. After all, research can provide the edge that helps marketers avoid trends and follow ROI.

We got a chance to ask Gian a few questions about his upcoming session for LSA|14 and here is what he had to say:

What are the key topics you’ll discuss during your session?
I’ll be reviewing consumers’ path to purchase and how it’s being impacted by both digital and legacy marketing. Of particular importance is the role of mobile devices.

What about your session are you most excited about?
I’m fascinated by marketing insights that are gleaned from data and sharing that learning.

Why is it important that attendees not miss your session?
While digital is changing marketing in fundamental ways, it’s important that we also understand “the truths that transcend change.” It’s all too easy to forget the lessons of the past in today’s rapidly-changing digital world and in my session I want to serve as a transition agent who bridges the digital and legacy worlds. You might call me “the keeper of the flame.”

For more on this year’s local advertising event of the year, visit http://bit.ly/LSA_14.

LSA|14 Boasts Insights, Innovation, Networking, Steve Wozniak and much more

Thursday, February 13, 2014

Steve Wozniak. Innovations in local. Partnerships. The beach. There are plenty of reasons to make your way to Huntington Beach, Calif. April 27-29 for the 2014 Local Search Association Conference.  And there is less excuse for not coming – we are offering 40% in savings compared to last year’s price and you’ll still get top-level speakers, productive networking opportunities and powerful insights as we work to make our conference even better this year.  Did I mention Apple Co-founder Steve Wozniak yet?

Check out what attendees had to say about last year’s event as a place to network, partner and learn from other professionals in the local advertising space.  And get ready for what should be the premier local advertising gathering of the year.

To learn more or register now, visit http://bit.ly/LSA_14. See you in SoCal!

Submit to the Ad to Action Awards for Chance to Enjoy Lunch with Apple Co-Founder Steve Wozniak

Wednesday, January 15, 2014

LSA|14 Featured Speaker and Apple Co-Founder Steve Wozniak.

Last month, we announced a call for entries for our new Ad to Action Awards, which challenges local advertising providers to share their most innovative and creative new products that drive consumer actions like calls, clicks and store visits.

In addition to industry exposure and praise, we shared that our award winners will receive a once in a lifetime opportunity to enjoy lunch with Silicon Valley icon and Apple co-founder Steve Wozniak, who is participating as a featured speaker at our 2014 Local Search Association Conference, April 27-29, 2014 in Huntington Beach, Calif.

Now that we’re back from the holidays, it’s time to gather your company’s most promising local innovations and submit to our competition!

Here are the key things you need to know:

  • Entries will be judged on a variety of factors, with emphasis on innovation and the potential for the submitted local advertising solutions to drive consumer action. Whether it’s a new mobile ad tool that compels consumers to buy nearby products, or a vertical offering that changes how people purchase a local service, we expect entries to span a variety of media types and executions.
  • Our competition is open to all local advertising providers with new or recently introduced solutions that demonstrate potential for driving local business sales and providing memorable experiences for consumers at the end of their purchasing decision track.
  • Participants are invited to enter one or more awards submissions at no cost for one of eight categories via the awards website by February 28, 2014.

We are excited to have a diverse and notable list of experts, analysts, media and practitioners from across the local advertising industry to evaluate and select finalists and winners. Finalists will be announced in early April 2014, and the winners will be announced at our LSA conference later that month.

In addition to rubbing elbows with “The Woz” at lunch, winners will be assigned a dedicated LSA team to secure broad industry support in testing, partnering and promoting their products so they have the best shot of succeeding in the marketplace. Winners will also be highlighted in LSA’s communications with our members and other industry leaders and influencers, in ongoing outreach to business and tech reporters, and through our digital and social media channels.

So don’t delay! Take some time to gather with your colleagues in the coming days to select your best local innovations and fill out our online application for each product. It’s that easy. Don’t miss this great opportunity to receive the recognition you deserve!