In our monthly Locals Only column on Search Engine Land, I discuss new features recently announced by Facebook and Foursquare that will drastically change the ways local businesses leverage the social networks to build customer loyalty and drive new sales.
The new offerings, which include the introduction of Graph Search by Facebook and greater business access to customer information on Foursquare, will provide local businesses with new opportunities as well as challenges. In the column, I overview both changes and outline tips for how local businesses can and should adapt.
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