In my recent Street Fight article I discuss the lack of accuracy when it comes to online business listing information. When searching locally on search engines — which according to Moz’s David Mihm happens about 7.5 billion times a month – consumers often find business listings from various publishers. Yet according to a study by Yext, of 40,000 listings, 43 percent had at least one incorrect or missing address and 37 percent had at least one incorrect or missing name in December 2012.
With so much validating, filtering, sharing and cleansing of business information, finding accurate and consistent listings can sometimes be difficult. A standardization of the business listing information could significantly help improve accuracy by holding the information to a certifiable process and methodology. With more certified listing information, consumers can trust the accuracy of the listings that pop up in the search engines and take the next steps in making a purchase. Read my full article on Street Fight.