Local Search Insider

It’s been a busy couple of months on the consumer choice front.  Last week, we announced our plans to upgrade www.yellowpagesoptout.com to make it a one-stop shop for consumers who want to manage directory delivery to their homes.  When we launch the updated site in early 2011, you’ll be able to choose which phone directories you receive, and which you don’t, all in one place.

Today we announced another program that is specific to one state, but highlights what we can accomplish when our industry comes together with interested stakeholders to find solutions to local issues.

In this case, Yellow Pages Association and our members Dex One, SuperMedia, and Yellowbook have teamed up with Conservation Minnesota to launch www.donttrashthephonebook.org.  This new site helps Minnesota residents manage their print directory deliveries and access local recycling information.  This is a first-in-the-nation partnership with a non-profit conservation organization and our industry.

The effort has gained support of local government.  State representative Paul Gardner, vice chair of the Environment Policy and Oversight Committee, said: “The partnership between Conservation Minnesota and the Yellow Pages industry is a prime example of how public/private partnerships can solve problems outside the state legislature. I commend the industry’s self-regulation efforts and believe Don’t Trash the Phone Book will be an easy tool for Minnesotans looking for consumer choice information.”

I agree that this model has been successful in Minnesota and demonstrates our willingness to partner with others to find solutions to common goals.  We’d certainly like to thank Conservation Minnesota for their effort to partner with us, and our members Dex One, SuperMedia, and Yellowbook, for supporting the effort.

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