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Legal Battle Over Print Yellow Pages Placement Shows Continued Value

Recently on this blog, we’ve focused on the growing importance of online and mobile opportunities for Yellow Pages companies and their small business advertisers. Recently,  SuperMedia (formerly Idearc) emerged from bankruptcy with a commitment to developing those areas of its business.

But in Baltimore this month, the continued importance of print Yellow Pages as an marketing medium became clear after a legal battle emerged over which local law firm would be allowed to advertise on the back cover of this year’s directory.

The dispute, though unfortunate because it involved an error on the part of the local directory publisher, nonetheless emphasized the high regard small businesses still hold for print Yellow Pages.

Read more on the BIA Kelsey blog.

One Response to “Legal Battle Over Print Yellow Pages Placement Shows Continued Value”

  1. Wow…talk about an effect ad that has stood the test of time!

    After personally having worked long and hard in local sales for Donnelley in the early 90s, and with this particular advertiser, along with the assistance of an outside graphic art firm, this core inside-the-directory full page color ad under “Lawyers” was originally created. And, from what I’ve observed for almost 20 years is that this core ad has migrated to the outside back cover of several directories and Publishers with just a minor tweaks. Looking back now it just feels so gratifying to having been a part of an industry that has obviously delivered so much value to one of it’s faithful advertisers.

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