Local Search Association Annual Conference, ‘Search Starts Here,’ to Feature BIA/Kelsey Experts

Contributed by: Stephanie Hobbs

BIA/Kelsey’s team of local search experts are working with the Local Search Association to  pull together a jam-packed agenda for the 2012  annual conference, Search Starts Here, scheduled for April 21-24 in Boca Raton, Florida.

Our annual conference has been known as one of the most important industry gatherings of the year. We’re excited to be building on our expertise and partnering with BIA/Kelsey to produce this year’s event.

Sessions on our preliminary agenda include:

  • The Local Mobile Ecosystem — Where Are the Dollars?: Michael Boland, program director, mobile local media for BIA/Kelsey, will host a panel of mobile movers and shakers to explore the most compelling revenue opportunities.
  • In 2017: A Retrospective View on the Future of Local Search: Charles Laughlin, senior VP, BIA/Kelsey, will lead a panel of local search leaders in predicting how our industry will look five years into the future and the steps to get there.
  • Thought Leaders Roundtable: Matt Booth, senior VP, BIA/Kelsey, will join some of the brightest people in and around the directory and local search industry in discussing the deepest and most difficult questions raised by this year’s conference, including if directory organizations can change, who the power players will be in five years, and the path to a sustainable business strategy for directory organizations.

In addition to posting our preliminary agenda – which we’ll continue to update in the coming weeks – we’ve also listed the growing number of participants for our popular Strategic Exchange Sessions. Be sure to check them out!

Also, don’t forget to submit your entries for our Industry Excellence Awards, which are open to all Local Search Association members. Entries must be received by February 10, 2012.

Make sure to register as soon as possible to join your fellow local search industry colleagues at this year’s conference and book your hotel registration at our beautiful Boca Resort.

We look forward to seeing you in April!

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