April 14, 2014
Mobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion
Conventional wisdom tells us that younger generations trump older generations in their use of mobile devices during the local purchasing process. While teenagers use their smartphones at every opportunity to find local businesses, read reviews and scan deals, their parents and grandparents rarely rely on their devices to take advantage of what is increasingly available via mobile, right?
Maybe not. According to the results of a new consumer survey conducted by Thrive Analytics and released today by the Local Search Association, older generations — including Boomers and Seniors — are embracing mobile as a local shopping companion.
Local marketers should take note of the growing importance of mobile across all age groups, including Boomers and Seniors, and the various ways in which mobile usage and preferences are uniform across generations.
Take a look at our infographic below overviewing our survey results, and then head over to Search Engine Land to read my analysis of the key takeaways from this study.