In this month’s Locals Only column on Search Engine Land, I write about one of the biggest trends in 2011 to date – the booming group advertising and daily deal offerings. The success of companies like Groupon and LivingSocial have triggered a shift in the online local search market as we’re now seeing daily deal models integrate into local search engines and social media.
Small- and medium-sized businesses can really benefit from offering daily deals and loyalty programs to local customers via local search engines. In addition to some of the dynamic content that I wrote about in the March column, these new options are becoming essential to a successful digital advertising campaign.
It’s exciting to watch the local search industry integrate these new digital models and techniques while preserving its own core business – getting people the right information and listings wherever they live.
And don’t miss the opportunity to hear more about social media, daily deals and other new digital models at our 2011 Conference – Search Starts Here, April 16-20 at Caesars Palace. There’s still time to register.
See you in Las Vegas!