Search Starts Here – at the Yellow Pages Association 2011 Conference April 16-19 in Las Vegas!

Contributed by: Stephanie Hobbs

It sure has been busy over here as we get ready for our annual conference in Las Vegas next month at Caesar’s Palace. We’re really excited about this year’s theme: Search Starts Here because 2011 is such a pivotal year for our industry and it sets the tone for great discussions about the shift towards digital integration that we’ve been talking about on this blog for the past few months. I look forward to hearing about all the new ways that we can better serve customers in the local search market, among many other topics.

We are also pleased to announce that our keynote speaker will be former Governor of Minnesota Tim Pawlenty. He has always been a strong supporter of small business and his balance of innovation and leadership helped Minnesota balance its budget, cut spending, reform health care, and improve schools without raising taxes.

We’ll be giving away copies of his new book, Courage to Stand, to all attendees, signed immediately after the close of the General Session on Tuesday, April 19. We hope you can join us to hear first-hand what this potential presidential contender has to say.

Some of our other key speakers include:

  • Dan Danner, President, National Federation of Independent Business
  • Yvette Liu, Facebook
  • Rachel Pasqua, VP Mobile Group, iCrossing
  • Marc Tellier, President and CEO, Yellow Pages Group
  • Martin Tobias, CEO/President, Tippr

And like last year, we’re bringing back the very successful Strategic Exchange Sessions. In place of a traditional conference exhibit hall, these sessions give companies an opportunity to make appointments with industry executives and set the stage for profitable business initiatives.

There will be many opportunities for attendees to engage in one-on-one conversations with industry leaders, attend a variety of networking and awards receptions, and enter our golf tournament or play video games in our Game Cafe.

We hope to see you in Las Vegas. For more information, including the list of speakers, agenda, and registration form, please visit the conference page on the YPA website.

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