As we’ve discussed frequently here on the blog, the Local Search Association joined with ADP earlier this year to upgrade www.yellowpagesoptout.com, a nationwide opt-out website that ensures that consumers have an easy way to manage the delivery of phonebooks to their home.
Today in Seattle, the City Council announced the launch of its own government-run website, one that is an unnecessary duplication of our efforts, increases waste, and lacks the efficiencies and privacy guarantees that we worked so hard to incorporate into our site.
To put it bluntly, we think the site is a waste of government’s time and taxpayer’s money and puts the privacy of Seattle residents at risk. The best option for opting out of Yellow Pages directories both in Seattle and across the country continues to be www.yellowpagesoptout.com, which has successfully processed thousands of opt-out requests since February.
Misinformation from the Seattle City Council also extends to statistics released by Seattle councilmember Mike O’Brien and Seattle Public Utilities (SPU) that greatly exaggerate the environmental impact of print directories. This data falsely implies that phone books create 100 pounds of unwanted paper each year per household. According to the city’s own estimates, Seattle recycles approximately 1,500 tons of phone books, or less than 2% of total recyclables each year – a far cry from the 17,500 tons claimed by SPU. In fact, through proactive industry efforts, the amount of directory paper in the market has declined by nearly 35% since 2007.