Now in its third year, American Express’ Small Business Saturday is this Saturday, November 23. Sandwiched between popular Black Friday and emerging Cyber Monday, Small Business Saturday draws attention to our local economy drivers and trusted community partners: small businesses.
As part of the initiative, American Express is giving its cardholders a $25 statement credit when they shop at a participating small business.
As you may know, earlier this year, the Local Search Association launched its Local Pays Off platform which promotes local business and encourages consumers to buy within their communities. We commend American Express for continuing this program that gets local businesses the attention they deserve at one of the busiest shopping times of the year.
Local businesses not only benefit the hometown economy by generating local tax revenue and creating jobs, they strengthen a town’s core by providing vibrant offerings and traditions unique to each locale. Buying local also helps maintain sustainable communities; requiring less transportation, shopping close to home reduces sprawl, congestion and energy usage.
This holiday season, whether you shop on Small Business Saturday or at the very last minute, please keep local communities in mind and remember to Buy Local! And of course, take advantage of local print and online directories, mobile apps, and other similar offerings that our industry provides to help get you there.
Until then, Happy Thanksgiving to all of you!