In our “Locals Only” column for Search Engine Land this month, we talked about growing online demand for digital coupons and the opportunities this presents for local businesses. According to BIA/Kelsey’s User View Wave 7 Survey released last week, 58% of respondents reported using an online coupon when shopping for products or services in their local area in the past year.
SuperMedia.com, which launched a local search Twitter channel last September (@sp411), announced yesterday that it’s tapping into the coupon trend by launching a new initiative on Twitter to drive more leads to its business listings. In a release, the company said that it has started distributing thousands of coupons from its local business listings to 72 city-specific accounts on Twitter—at no cost to business owners.
Businesses which upload coupons to their Superpages.com business profile page will see their coupons tweeted on their local SuperMedia Coupons Twitter channel. Among other options, businesses will also be able include a promotion code to track specific offers.
This is just another example of how Yellow Pages companies are taking advantage of new online tools to generate value for their business and consumer customers. We look forward to seeing how both sides take advantage of this new program.