Posts Tagged ‘AMEX’

TripAdvisor Partners with American Express to Add Greater Credibility to Online Reviews

Tuesday, October 22, 2013

Fake online reviews and other questions about review authenticity have been a hot topic of discussion recently. In response, TripAdvisor and American Express have partnered on an interesting initiative to bring greater credibility to the online review process and provide AmEx card members with access to promotions and other special offers.

The new partnership will allow AmEx card members to see reviews from other card members and leave reviews of their own. AmEx card members will be able to connect their cards with their personal TripAdvisor profiles, designating them as an “AmEx Traveler.” All reviews left by card members will be marked as an “Amex Card Member Review,” confirming that the reviewers used their cards to make purchases at those locations.

American Express“Card members trust other card members’ recommedations,” said Leslie Berland, AmEx’s senior vice president for digital partnerships and development. “Their views, their insight, what they’re doing, carries a weight and relevance.”

The partnership also provides exclusive hotspot lists, including lists of hotels and restaurants trending with other AmEx members around the world, as well as special discounts, offers and savings, which can be synced directly with users’ AmEx cards.

American Express

American Express

The partnership is a win for TripAdvisor and Amex, as well as Amex businesses and card members. By verifying that reviews are left by those who made purchases, the companies are helping to restore authenticity and trust to the review process. AmEx users also consider themselves part of a select group, so showcasing reviews left by AmEx members adds an additional sense of credibility for other AmEx members viewing them. And by incorporating AmEx branding and showcasing special promotions throughout the site, the company is making it easier for TripAdvisor users to use their AmEx card at the point of purchase with businesses that accept the card.

I think this partnership serves as a great example for other companies in the online review space of how to tackle this growing issue of online review authenticity, while providing additional integration benefits for consumers along the way. It will be interesting to see what other similar ideas come forward from TripAdvisor and its competitiors.

Local Search Roundup: Small Business Saturday, Black Friday and Tablet Adoption

Tuesday, November 29, 2011

Second Annual ‘Small Business Saturday’ Promotes Local Buying

Millions of Americans – including President Obama – participated in the second annual Small Business Saturday on November 26. The national event, launched last year by American Express to help promote small business shopping on the Saturday in between Black Friday and Cyber Monday, offered a $25 credit to customers who spent $25 or more at a designated small business using their AMEX card. Additionally, AMEX created a free social media toolkit for small businesses and provided $100 in free Facebook ads to the first 10,000 business owners who signed up. As I noted in a post last year, I think this event sends a great message to consumers about the importance of supporting local businesses, which are declining in market share in major U.S. cities and facing hard times in of today’s economy.

Black Friday Sales Gains Strongest Since 2007

Black Friday sales rose 6.6% over last year, indicating a strong start to the holiday shopping season, according to retail and consulting firm ShopperTrack. Initial reports show that a combination of deep discounts on popular products, early store openings (some stores opened Thursday night as opposed to the traditional Friday morning), and stronger online pushes helped drive higher results on this popular shopping day. Additional key metrics include:

  • Online sales grew 24%, according to Coremetrics, the result of heavy investment by traditional retailers to get more online traction
  • Brick-and-mortar retailers saw more visits, with foot traffic to malls and shopping centers up 5.5%, according to ShopperTrack
  • Orders placed from mobile devices accounted for 9.8% of online sales, up from 3.2% last year, according to Coremetrics
  • Apple’s iPhone and iPad accounted for more than 10% of overall online retail traffic, according to Coremetrics
  • A little more than half a percent of sales were referred from social networking sites like Facebook

eMarketer: One in Three Online Consumers to Use a Tablet by 2014

Nearly 90 million Americans, or 35.6% of all internet users, will use a tablet device on at least a monthly basis by 2014, according to a recent eMarketer report. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device on at least a monthly basis – a rise of 158.6% over last year, when Apple’s first iPad model was released. The research firm predicts tablet growth will slow to double digits beginning in 2012, and that less growth will come from sharing devices and more from replacing older devices with new ones. The report also notes that the iPad’s U.S. market share will likely be chipped away by competitors in the years ahead, but that the number of iPad users will more than double between 2011 and 2014, from 28 million to 60.8 million (to account for about 68% of the overall U.S. tablet audience). Also of note: tablets are most popular with users aged 35 and above.