In an article posted on Search Engine Land this week, Andrew Shotland of Local SEO Guide, a local search engine optimization consulting company, made a stark admission: he uses the print Yellow Pages.
Shotland’s day job is focused on promoting the value of digital advertising solutions for local businesses. But when a main water pipe to his house started to leak and flooded his lawn, Andrew admits he turned to his Yellow Pages directory to find a local plumber to help fix the problem.
On this blog, we frequently cite the various reasons why print Yellow Pages continue to play an important role in the local search experience. However, nothing we say can compare to the words of support spoken from a respected digital enthusiast like Andrew.