Social media is impacting the way all of us do business these days, and today’s panel here at DMS ’10 showcased three companies that are successfully leveraging opportunities in the space to generate quality leads.
After an overview of the state of social media from panel moderator Andrew Shotland, Proprietor of LocalSEOGuide.com, the panel dove into presentations about their individual offerings.
Zeev Gruber, VP Marketing and Business Development for Golden Pages Israel, talked about his company’s success relative to other global Yellow Pages companies in generating followings on social media channels such as Facebook and Twitter..
Gruber credited Golden Pages’ focus on finding creative ways to allow consumer to “have fun” with promotions as the reason why its Facebook page has attracted more than 4,000 fans.
Gruber noted a coupon promotion for a local ice cream company featured on the Golden Pages’ Facebook page which asked consumers to vote on their favorite flavor of ice cream. The promotion attracted participation from 17,000 users, but only 4,000 users printed the coupon and of that, 1,000 actually came to get the ice cream. He said these results indicated to him that consumers are looking to have fun around promotions rather just receive free items. He said that building that enthusiasm around products, however, will eventually lead to sales down the road.
Paul Dawalibi, President and CEO of Praized Media, said his company’s focus on listening and responding to conversations taking place in social media is the best way for businesses to advertise products and services to people who want them in real-time.
Praized automatically monitors online conversations and finds points of entry for its staff to contact users with local business information that is relevant to them. The result, according to Dawalibi, is generating “hundreds of new customers out of thin air” without the need for local businesses to be directly involved.
Michael Francesconi, Director, Content and Community of CityGrid Media, credited his company’s integration with social media channels with generating increased user traffic and relevance for his site.
Francesconi said CityGrid was the first company to begin listing both local business information and their social media channels such as Facebook and Twitter alongside one another.
He added that CityGrid provides the tools necessary for local businesses to engage directly with consumers through social media, which in today’s world is just as providing a phone number or street address.
Seems that users of social media just want to have fun!
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