Awards are part of any good trade association conference, celebrating your best and brightest isn’t just fun, it’s necessary. Singling out innovative members and honoring them in front of their peers is a great way to highlight outstanding efforts in new products, services and for community outreach.
The YPA has had an award program for over 30 years, and this year’s program was transformed along with the rest of the Conference. Categories were trimmed and for the most part, only the top or Gold winners were acknowledged.
At a “red carpet” reception, winners from across the country and around the world were feted with applause and trophies.
SuperMedia took home the gold for both Marketing Innovation (SuperGuarantee) and Community Service for “Summer of Good Reads and Good Deeds”. Ketchum Directory was honored in the Advertiser Success Story category and TMP won in the Process Innovation category for a unique measurement tool.
Other companies honored include AT&T Advertising Solutions, Telmetrics and ConnectFKM. Several individuals were honored, as well, for their contributions to the Yellow Pages industry.
Congratulations to all!