Posts Tagged ‘BlackBerry’

Moffett: Just 5% of Tablets Active in Mobile Data Plans

Thursday, July 18, 2013

With the proliferation of tablet options in the marketplace, consumers are increasingly faced with the difficult choice of which brand to purchase. Each device – whether it’s a Google Android tablet, Apple iPad, Amazon Kindle, or Blackberry Playbook – seems to have its own pluses and minuses in terms of technical specs, software and apps.

But when faced with the question of whether to purchase a basic WiFi-only tablet or a more expensive mobile data-enabled tablet, consumers are more easily reaching a conclusion: choosing basic WiFi-only tablets by a wide margin, according to new research by analyst Craig Moffett and covered in AllThingsD.

moffett tablet wireless

Moffett found that only 20% of all tablets sold in the US are mobile data-enabled. Of those 20% of tablets sold, only half are actively subscribed to data services. Moffett estimates that of that number, half likely unsubscribe from their data plans after some period of time. He determined that only 5% of total tablets in use currently are mobile data-enabled and participating in active data plans.

This research provides local businesses with interesting insights into how tablets fit into the path to purchase. Since the vast majority of tablet users are using WiFi, it’s likely that they’re at their home or work when they’re searching for local products and services. This is supported by results from the xAd/Telmetrics “Mobile Path to Purchase Study,” which found that smartphone users are three times more likely than tablet users to make purchases based on location proximity – since smartphone users are more actively using their mobile data plans than tablet users. Therefore, it’s imperative that local businesses customize their approaches to tablets and smartphones to take into account where consumers are more likely to be when searching for their offerings.

Local Mobile Search Roundup: Google Android Dominates, Apple iPhone 4S Launches, Superpages Debuts New Mobile App

Friday, October 7, 2011

Google Android Continues to Grow Share of U.S. Smartphone Market

comScore released its monthly mobile subscribers study this week, and the results represent an ongoing trend in the industry: Google Android up, Apple iPhone flat, RIM BlackBerry down:

  • Google Android: 43.7% in August, up 5.6% from 38.1% in May
  • Apple iPhone: 27.3% in August, up 0.7% from 26.6% in May
  • RIM BlackBerry: 19.7%, down 5% from 24.7% in May

Additionally, the report had some interesting stats on usage:

  • 70% of U.S. mobile subscribers used text messaging (+1%)
  • Browsers are used by 42.1% of subscribers (+2.3%)
  • Applications used by 41.6% of subscribers (+3%)
  • Social networking + blogs accessed by 30.9% of subscribers (+2.3%)
  • Games played by 28.5% of subscribers (+1.6%)
  • Music listened to by 20.7% of subscribers (+2.1%)

As our industry continues to embrace new opportunities in mobile, it’s important for us to keep a close eye on these developments so that we can leverage areas of growth and recognize platforms in decline. For example, it’s increasingly clear that RIM’s BlackBerry is a fading leader in the mobile space.

Apple Unveils iPhone 4S

In a widely-anticipated announcement this week, Apple unveiled its next generation iPhone. But the news was somewhat disappointing to consumers, who were expecting the launch of iPhone 5, not the debuted iPhone 4S. Nonetheless, Apple says the new phone, which carries the same external design of iPhone 4, has a faster dual-core A5 processer, a camera with double the resolution and sharpness for crisp photos and video, and faster load time for web pages and video. The device also features Siri, a voice-controlled personal assistant, which among other things allows users to speak online searches. It will surely be interesting to see how this change affects our industry’s ongoing work in the mobile space – Siri sounds like it will be a powerful tool in helping consumers find local businesses.

Apple, which said iPhone 4S will also be available for the first time on Sprint, also announced that the older version iPhone 3GS will be available free to consumers with a two year contract. Given all of these developments, we’ll be keeping a close eye on how iPhone’s market share fairs in the face of Android competition over the next few quarters.

Superpages.com Launches New Mobile App

Superpages.com released a complete redesign of its Superpages mobile application user-interface and search engine technology. According to a press release shared yesterday, the updated Yellow Pages by Superpages app is easier to use with a new single field auto-complete search, voice search and a category spinner. The app allows users to search the Yellow or White Pages, find business information, maps, driving directs, consumer reviews, movie listings and more. Screenwerk’s Greg Sterling calls the app “more fun, social, [and] useful.Download this 4.0 version of the app on the iTunes app store.

comScore: Smartphone Subscribers Up 8%; 2 in 5 Now Use Google Android

Monday, August 8, 2011

Last week, comScore released its quarterly mobile trends report, and the findings revealed some interesting takeaways related directly to our business.

The number of U.S. smartphone subscribers – those most likely to take advantage of our industry’s mobile directories and location-based apps – continues to rise at a rapid pace. Approximately 78.5 million people in the U.S. owned smartphones during the three months ending June 2011, up 8% from the preceding three month period.

Google Android, the most popular smartphone platform, continues to gain market share. Today, 2 in 5 smartphone subscribers (40.1% share) use Google Android, up 5.4% from the prior reporting period. Apple strengthened its #2 position with 26.6% share of the smartphone market, up 1.1%. RIM (Blackberry) ranked third with 23.4% share, down 3.7%. Microsoft (5.8%) and Symbian (2%) rounded out the top five, both down as well.

On a related note, a new study from Jumptap, a mobile ad network, found that smartphone platform use varies by geography. The study showed that consumers with Apple’s iPhone tend to congregate in the Northwest and Midwest, while Google Android users are more likely to be found in the South and Southwest. BlackBerry is dominant in a handful of states, including New York.

With the smartphone market growing fast – and ongoing shifts taking place in the different mobile platforms consumers are using (and where they are using them) – our industry needs to remain agile, and create and adapt future offerings to take advantage of areas of growth.

As our 2011 State of Local Search study showed, there is an expanding appetite for local content among mobile subscribers, with more than 77 million mobile subscribers now access local content on their mobile devices. The time is now to build offerings that will help local business advertisers reach this significant audience wherever and however they are searching via mobile.

Dex One Launches ‘Dex,’ a New Multi-Platform Mobile App

Friday, November 5, 2010

Dex One joins the ranks of major industry players including SuperMedia, AT&T, and Citysearch in introducing improved multi-platform mobile apps that are changing the way consumers search and share local business information on the go.

In an announcement this week, Dex One said it is unveiling a new mobile app, Dex, which will be a local resource for iPhone, iPod Touch, Android, BlackBerry, and other web-enabled mobile device users. According to Dex, the app will provide users with real-time, detailed insight into millions of business, events and more in neighborhoods across the country.

Dex’s new app includes a variety of useful features:

  • Local event information: Look-up information on upcoming concerts, plays and other local events and save it to their mobile calendars.
  • Cheapest gas prices: Find the cheapest and closest gas stations using the GPS on their phones.
  • Find a taxi: Use their devices’ GPS to find the closest cab company to their location.
  • Restaurant reservations: Find local restaurants and make reservations via OpenTable.com.
  • Share information via Facebook and Twitter: Share information about local businesses via their social media profiles.
  • Popular category search: Search for local businesses by favorite topics.
  • “DexSays”: View rotating tips that help users learn more about Dex Mobile’s features.

I took some time this afternoon to download the Dex app on my BlackBerry and am really impressed with how easy it is to use. I can’t wait to put the app to work next time I’m out and have something important to look up!

Yellow Pages Group Announces Positive Earnings, Digital Grows to 27% of Revenue

Thursday, November 4, 2010

This year, we’ve chronicled the ongoing transformation of one of our major Canadian members, Yellow Pages Group, which after rebranding in March has rapidly expanded its digital portfolio by launching new initiatives, upgrading its existing products, and making acquisitions to widen its offerings.

Today, I’m pleased to see that YPG is beginning to reap the benefits of its digital investment, setting the stage for continued growth in today’s changing media environment.

As Reuters and The Globe and Mail are reporting, YPG announced favorable third-quarter 2010 earnings this week, which the company said resulted from improving economic conditions and a stream of new digital products and initiatives. The company said its online revenues set a record this quarter, representing 27% of total revenues.

In its press release, YPG noted several initiatives that are paving the way for its continued success:

  • On the mobile front, YPG created a partnership with TELUS to have its mobile application preloaded on select BlackBerry devices. The company said its app has been downloaded more than 1.8 million times.

YPG’s progress is something we can cheer and I believe the company serves as a great example of how our industry is successfully embracing the digital space. More to come!

Google’s Android Jumps in Share; Smartphones Stay Hot

Friday, July 9, 2010

Over the past months, we’ve seen Yellow Pages companies launch apps for mobile devices for iPhone, Android and other wireless platforms that help local searchers find business information on the go.

It seems like much of the attention has been focused around the apps developed for iPhone and iPad.  But the buzz about Android continues to grow, suggesting that we can’t forget about other mobile operating systems.

Consider this new data from comScore I saw at fortune.com:  Android had some significant gains in market share between February and May of this year, moving from 9% to 13% of smartphone subscribers.  That’s the biggest jump of any platform – in fact, all the other mobile platforms (RIM, Apple, Microsoft, and Palm) lost some share during that some time period.

And according to the comScore numbers, mobile is hot all around.  By the end of May, 49.1 million people in the U.S. owned smartphones – that’s up 8.1% from the previous period.  Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

This growth presents plenty of opportunity to local search companies.  As we know, new features and hardware are constantly emerging that drive people to download the next great OS or purchase a new device.  We have to keep up with these trends, understand how consumers use mobile so that we continue to be the most trusted, most accurate, and most convenient source to find a local business when you need it.

SuperPages.com Adds SuperGuarantee to Mobile Apps

Tuesday, March 23, 2010

Just weeks after announcing a continuation and expansion of its successful SuperGuarantee program, SuperPages.com said yesterday that it is integrating the program into SuperPages Mobile applications.

In a release, the company said its mobile users can now sign up for SuperGuarantee, find qualified businesses, register service appointments, and file claims straight from their wireless device. Currently, SuperPages mobile apps are available on iPhone or iPod touch, BlackBerry, and Google Android platforms—with Palm Pre and Windows Mobile apps coming soon, according to the company’s Web site.

Yellow Pages mobile apps are increasingly in the news. Last week, UK’s Yell Group announced an Augmented Reality iPhone App that allows users to see business information for more than two million local shops, offices, restaurants and other useful services through the iPhone’s camera viewer.

According to Greg Sterling’s blog Screenwerk, SuperMedia CEO Scott Klein credited the SuperGuarantee program in January with helping drive “meaningful spikes in registrations and healthy improvement in possession and usage.” Klein told Sterling that in “90% of measured markets; possession and usage are up in double digits” as a result of the program.

I think we can expect the mobile version of SuperGuarantee to only expand the program’s popularity and benefit to SuperMedia’s local business customers.

Yellow Pages Group Launches iPhone and Blackberry Search Apps

Wednesday, April 8, 2009

Yellow Pages Group, the largest Canadian Yellow Pages company, rolled out a new mobile search application this week that brings Yellow Pages listings to iPhone and Blackberry mobile devices.

The new app, called YellowPages.ca, comes packed with features. Blackberry and iPhone users can now search for local business listings on their mobile devices, save those listings to a list of “Favorites” or an address book, share the listings with friends and family through e-mail and SMS, and even map the location results.

YellowPages.ca also takes the convenience of mobile search to the next level by giving users free access to voice-recognition search, so they can search directory listings by simply talking rather than typing.

We know that mobile search is growing rapidly in Canada as well as all over the world so it’s really exciting to see our industry responding to consumer’s local search needs.

The investment seems to have paid off in the short term. YPG said in its news release that it saw a huge uptick in mobile traffic shortly after introducing the new apps.