Posts Tagged ‘CitySearch’

CityGrid CEO Jason Finger to Speak at LSA Annual Conference

Tuesday, February 19, 2013

We are pleased to announce our third and final keynote speaker for the “Search Starts Here” conference: Jason Finger, CEO of CityGrid.

During our fireside chat with Jason, he will discuss the current environment and future of “local” including merchant product offers and the investment landscape.  In addition, he will give a glimpse of what’s to come for CityGrid’s properties such as Citysearch, Urbanspoon and Insider Pages.

CityGrid is one of the largest content and advertising networks for local and small businesses.  Jason oversees the entire ad network in addition to all of CityGrid’s owned and operated websites that include Citysearch.com, insiderpages.com, Urbanspoon.com and GetFelix.com.

Prior to CityGrid, he cofounded SeamlessWeb in 1999 and was responsible for growing the company’s presence to 22 cities throughout the U.S. and London.  SeamlessWeb was acquired by Aramark in 2006 at which time Jason was responsible for setting and executing corporate strategy for 260,000 employees in 19 countries.

In addition to his success at CityGrid and SeamlessWeb, Jason has been named Ernst & Young Entrepreneur of the Year, Innovator of the Year by the Corporate Executive Council of New York, and to Crain’s 40 Under 40 list of leading young executives.

Don’t miss out on this great discussion with Jason. Register for our conference today!

Citysearch 2.0: Recommendations, Not Reviews

Thursday, July 5, 2012

In addition to a visual makeover of its website, local business reviews pioneer Citysearch has announced a full revamp of its user interface. Meant to capture the on-the-go spirit of the mobile user and the pithiness of social media sites like Twitter and Tumblr, Citysearch has entered a new era of recommendations – not reviews.

When searching for a local business, the new Citysearch listing doesn’t include the traditional three or five star rating, but a simple thumbs-up or thumbs-down. These recommendations are calculated into a percentage score – making it simpler for searchers to make a snap judgment, and faster for reviewers to give their feedback.

In addition, Citysearch will limit text reviews will be restricted to a Twitter-style 140 characters on mobile and 280 on the web because “brevity is key.”

As part of its visual overhaul, Citysearch has added more room for business photos and a blog-like layout to its main page.

The new Citysearch feels reinvigorated and more relevant to today’s on-the-go local searcher. Check it out!

Borrell Study: Directory Companies Making Fastest Transition to Local Digital

Thursday, April 5, 2012

Earlier this week, Borrell Associates released its 2011 Benchmarking Local Online Media study, which takes a deep dive into the local digital marketplace and documents the evolving landscape for local media.

Borrell surveyed and reviewed revenue figures from 5,700 local media companies including Yellow Pages, radio, newspapers, local TV and cable companies, as well as pure-play digital companies. Based on that data, Borrell projected that local online advertising – including everything from banners and streaming audio and video, to e-mail advertising, paid search and mobile advertising – will reach $19.9 billion in 2012, up from $16.4 billion in 2011.

Credit: Borrell Associates

Interestingly, the Borrell report indicates that Yellow Pages providers in particular are capitalizing on growth in the local online advertising space. According to the report, Yellow Pages providers today represent about $2.5 billion, or 12.6%, of total local online advertising revenue.

The Borrell report emphasized that directory companies are making the fastest transition to local online when compared to other local sources. And within Yellow Pages organizations, the share of digital revenue to total revenue is expanding at an “unprecedented rate,” representing one-fourth to as much as 50% of total revenues. Borrell said strong Yellow Pages representation is the result of changes providers have made to their sales staffs and new strategies to focus on digital sales. Just makes sense, since after all Yellow Pages were the original search engine.

Credit: Borrell Associates

Of the top local online advertising revenue leaders, Yellow Pages providers appear at the frontend of the list: AT&T Yellowpages.com at #2, Yellow Media at #7, Yellowbook at #9, SuperMedia at #10 and DexOne at #11. Local sites also rank high, including ReachLocal at #11, CityGrid Media at #18, and Yelp at #29.

I’m proud to see such a strong showing for our members in this report. It’s a testament to the hard work underway in our industry to adapt our business models to changing consumer trends, and demonstrates our leadership position in the evolving local online space. More to come!

Google Places Removes Business Reviews from Third-Party Local Sites

Tuesday, July 26, 2011

Google Places, the popular service that features pages for millions of local businesses across the country, made a major move last week by removing snippets of customer reviews featured on its site that were taken from third-party local sites such as TripAdvisor, Yelp and CitySearch.

The change was welcomed by the affected local sites, which have argued that their reviews were proprietary. Moving forward, Google Places will only feature reviews written by its own users.

Click here to read full coverage of the change by The Wall Street Journal.

CityGrid Announces Private Label Reseller Program

Friday, September 17, 2010

CityGrid, a leading local content and advertising network that includes various Yellow Pages websites such as DexKnows.com, Superpages.com, and YP.com announced its new private label reseller program this week.

The move will enable sales organizations, including Yellow Pages companies, to sell CityGrid’s extensive advertising products under their own brands. While open to all partners, the program will be particularly attractive to regional Yellow Pages companies that don’t currently have an online advertising product or are looking to expand their local product offering.

According to the release, the offering will allow organizations to immediately start selling CityGrid’s online ad offerings and move ahead with building content ads and distributing those ads across CityGrid’s web and mobile sites. The program also offers partners with turnkey online sales tools and analytics interfaces that make the sales process easier to manage.

I’m excited about the opportunity that this new program presents for our members to further expand their portfolios to deliver integrated advertising options to their clients.

AT&T Interactive and Citysearch Announce Distribution Agreement

Friday, May 7, 2010

This week, we’ve discussed the importance of multi-platform advertising for local businesses seeking to reach ready-to-buy consumers wherever they are. Now, I’m eager to highlight the significance of inter-platform advertising opportunities as a means of generating additional visibility and leads.

On the digital front, our industry is not only expanding the reach of Internet Yellow Pages directories, we’re also partnering with a variety of popular local search sites including Yelp and Citysearch in an effort to provide our clients with more ways to reach online consumers.

This week, AT&T Interactive—which recently rebranded its flagship YP.COM and added new features to its YPMobile app—became the latest Yellow Pages company to announce a new distribution agreement with Citysearch. The move comes just a month after Dex One and Citysearch entered into a similar partnership.

Under the new arrangement, sponsored listings from YP.COM will have the opportunity to appear on CityGrid, Citysearch’s extensive local content and advertising network. The new agreement builds on an existing relationship between Citysearch and AT&T Interactive where Citysearch listings, user reviews and editorial content have the opportunity to be displayed on YP.COM.

Additionally, YP.COM advertisers will have the opportunity to place ads alongside content on Citysearch or other CityGrid publisher web properties, and CityGrid reseller partners will have access to distribute advertising across YP.COM.

This open arrangement benefits local businesses by allowing them to explore new, exciting online advertising opportunities— all within their established Yellow Pages marketing strategies.

For more information, read the full AT&T Interactive and Citysearch release here.

Final Day at BIA/Kelsey’s Marketplace 2010

Wednesday, March 24, 2010

Today is the final day here at BIA/Kelsey’s Marketplace 2010. I’m glad I had the opportunity to hear so many great speakers and learn about the innovative approaches and strategies various companies are using in local search space.

Our friends at the BIA/Kelsey are keeping the outside world up-to-speed on all of the sessions via their blog, Local Media Watch. Some interesting posts include:

For more of the latest thinking on local search, be sure to stay tuned to InsideYP next month during the YPA’s Annual Conference – Transformers – in Las Vegas. Check out an overview of our conference speakers here. We’re looking forward to it!

Dex One Announces Distribution Agreement with Citysearch

Tuesday, March 23, 2010

Dex One is once again partnering with a popular online local business listing and review site in an effort to enhance the listings on its own Internet directory, DexKnows.com.

Earlier this month, Dex One announced a partnership with Yelp, the popular local business review site, to provide consumer feedback on its local search listings.

Now, the company is entering into a distribution agreement with Citysearch—the online local media company— that will give Dex One advertisers the option of having their listings appear across CityGrid, the largest content and ad network for local, in addition to DexKnows.com. According to this morning’s release, the agreement expands Dex One’s online distribution network of industry-leading partner sites by giving consumers exposure to Citygrid’s 140 million unique users across the Web.

I think these recent announcements represent an interesting approach by Dex One in which the company is looking to leverage the success of its online competitors to gain new visibility and value for both its local business customers and its regular users.

For more information, read the Dex One/Citysearch press release here.


MSN City Guides Redesigned With Prominent YellowPages.com Exposure

Tuesday, May 12, 2009

Greg Sterling posted some screenshots of the redesigned MSN City Guides pages, and his initial review is positive:

Without doing lots of searches and checking out all the new functionality it appears to be a big improvement. Local ads are from Yellowpages.com and events information comes from Zvents. There are also reviews from Yelp prominently featured on profile pages.

It certainly is an interesting mix of local information coming together, which could help MSN City Guides compete against competitor CitySearch. CitySearch also launched a redesign of its site last fall.