During this week’s webinar, Marianna Tishchenko, business development at PaperG, walked through digital co-op advertising for publishers and agencies and shared some recent industry trends. She shared some data to show why digital co-op presents a huge opportunity for local advertisers and discussed what’s keeping all the offline co-op spending from going digital.
In addition to getting a sneak peak into PaperG’s solutions that help facilitate digital co-op advertising, here are some other takeaways from the webinar:
- Online co-op marketing is worth $1.7 billion today with $450 million left unused due to lack of participation. (Borrell Associates)
- There are 4500+ co-op programs available in the U.S. for digital, print, radio, mobile, SEM, billboards and many other forms of advertising.
- The obvious benefit of co-op advertising is that it gives local dealers “free money” from manufacturers which makes advertising more cost-effective.
- With U.S. digital ad spend expected to grow to $61.35 billion by 2017, co-op will grow with it.
Check out the entire presentation below:
For access to all of our past webinars and a look at what’s to come, visit http://bit.ly/LSAwebinars.