Paul Kiefer of Dex Media, Matt Krug of hibu and I have been at the Illinois Municipal League conference in Chicago speaking with aldermen, trustees, mayors and other city officials about Yellow Pages and the the industry’s consumer choice program: YellowPagesOptOut.com. We estimate we have interacted in varying degrees with approximately 500 city officials from across the state including many suburbs of Chicago.
It was a very lively conference with significant interest and traffic in the exhibit area. The industry and our opt-out site received very positive responses from almost everyone we talked to and many expressed an interest in promoting the site. We also heard repeatedly from most people that they do continue to utilize the print directory, but appreciate the opt-out option for their constituents.
This conference was extremely productive and should help our efforts to stay ahead of any attempts to legislate phone book delivery in the state of Illinois. A big thanks to all of our participating publishers that help sustain these efforts.