Posts Tagged ‘constant contact’

BIA/Kelsey Leading in Local: The Social Media Impact for SMBs

Thursday, December 12, 2013

Joel Hughes, SVP of Strategy and Emerging Businesses at Constant Contact shared some interesting research regarding social media.  For instance, 6 of the top 10 channels used for advertising and promotion are digital channels. All 6 of the digital channels are owned media and 4 of these 6 are social media.  4 of 5 SMB’s use social media to engage with customers and 96% of SMBS handle social media in-house.

But a large portion of SMB’s are failing at social media marketing for a variety of reasons:

  • Lack of time to create engaging content and respond
  • No time to learn effective strategies
  • Lack of paid social media marketing strategy

So SMB’s are looking for help to get started and are looking for someone to handle social media campaigns for them.  So again, there is a significant opportunity for agencies and marketing companies to monetize that need and help SMB’s with their social media marketing.  But marketing agencies need to remember social posts alone are not the only goal –  social media is a means to gain engagement with customers whether it be sharing updates on your business, getting fans to share information about your business with their friends, or to promote a sweepstakes competition that might be used to add email addresses to your contact list.

Technology’s Impact on the Local Search and Advertising Space

Thursday, July 25, 2013

Over the past 15 years, there have been some major changes in how local businesses are found by consumers.  Today nearly 86 million people access local business information on their mobile phone (comScore-15 Miles-Neustar) and 77 million smartphone owners relied on apps to visit local content in December 2012 (Local Search Association).  The impact of technology on local search is great, but with any advancement in technology, there is tremendous opportunity.

In the video below, “local” experts from Google, Groupon, YP, Constant Contact and more talk about how technology is impacting the local advertising world and the opportunities that exist for marketers.  Here is what they had to say:

‘Search Starts Here’: Building the “Local Commerce Operating System”

Tuesday, April 16, 2013

This afternoon LSA’s Brad Carson spoke with four outstanding experts in the small business technology space: Founder of MyTime – Ethan Anderson, VP and General Manager of SaveLocal (Constant Contact) – Dave Gilbertson, CEO of hibu – Bob Gregerson, and Director of Product Management at Groupon – Sean Harper.

One theme rang true throughout the conversation: local commerce operating systems must be kept simple and be performance driven. Small businesses are starved for time, often with a very small staff juggling multiple roles. It’s critical that systems are as simple as possible, and focused on results not tactics.

Interestingly, the panelists agreed that focus on platforms like these should soon incorporate not only customer acquisition but customer retention and loyalty. MyTime’s Ethan Anderson talked about what’s to come from his platform – MyTime technology could scan a customer’s calendar to see where they have time and suggest appointment times with their dentist or doctor.

Across the board in local search the bar is being raised on how we communicate ROI. Bob from hibu said the chief asks he hears from small business owners are “help me grow,” “help me transact” and  “help me be more efficient.” With local commerce operating systems like these we must get small business owners as close to the dollars and cents as possible.

LSA Annual Conference Welcomes Influential Speakers from Google, Groupon, YP and more

Tuesday, March 5, 2013

The speakers and panelists coming to our 2013 “Search Starts Here” Conference in Las Vegas include experts, veterans and thought leaders from all areas of the local search space. The biggest names in digital, mobile, social and print media will discuss many strategic and tactical topics that are driving the local search industry forward.

In addition to the great keynote speakers from Solocal Group (formerly PagesJaunes Groupe), Facebook and CityGrid, here are some more exciting subjects and speakers you can’t afford to miss:

SMB State of the Union
Greg Sterling (Opus Research)
Neal Polachek (Industry Observer)

Making Transformation Happen
Paul Plant (Radicle Consulting)

What’s Working in Mobile
Tim Garcia (Moasis)
Dan Hight (xAd)
Tae Kim (Google)
Michael Rubin (YP)

State of the Industry
Bill Dinan (Telmetrics)
Neg Norton (Local Search Association)

Print Directories in a Multi-Platform World
Matt Centofanti (YP)
Eric Webb (Marquette Group)
Dave Wolf (Linkmedia 360)
Emil Morales (TNS)

Sales Differentiation in a HYPER Competitive Selling Environment
Bob Sanders (AXIOM)

Building the “Local Commerce Operating System”
Ethan Anderson (MyTime)
Dave Gilbertson (Constant Contact)
Sean Harper (Groupon)
Bob  Gregerson (hibu)

Finally, as announced earlier, we also have some great workshops and breakout sessions with Yelp, Yext, edō, Supermedia and many more.

To learn more about all of our impressive speakers, visit our Speakers Page and don’t forget to check out the agenda for all the great content planned for the conference.  Register today and we will see you in Vegas!

SMB Digital Marketing 2012: Author of ‘Engagement Marketing’ Speaks on “Connecting the Dots” for Small Business

Tuesday, September 18, 2012

 

Following a full morning of presentations, Gail Goodman, CEO – Constant Contact, took the stage after lunch to speak to a full room – attendance was estimated at over 400 for this event.  Introduced by Rick Ducey (link), Goodman’s list of awards is lengthy and impressive. In addition, she is the author of the bestseller, Engagement Marketing.

Goodman, who worked to grow her company’s roster of SMBs to 500,000, took the audience through her recommendations for “Connecting the Dots” of digital marketing.

Constant Contact’s clients are truly small businesses – 70% have less than 10 employees and her company interacts with them exclusively online.  They offer their clients:

  • Email Marketing
  • Event Management – on and off-line
  • Social Campaigns – 80% of their SMBs have a Facebook page

They also enable their merchants to run their own local deals.  Recently, they added Single Platform to provide digital storefronts.

Consolidating these services ensures that their clients get the services they need, so they can avoid answering repeated calls (up to 29 per month) from online marketing vendors.

Through the process of growing the company, Goodwin’s team made some discoveries that echo much of what we’ve heard for the past two days at SMB.  Perhaps the most interesting concept is that consumers can be tracked from their first contact, to their offline purchase through their repeat purchases, without the SMB coming off as “spammy”.

Currently, small businesses are advised to ask the customer when they come into the store, “how did you find us?”.  Goodwin gives that approach a #Fail.  She believes that through the right combination of deal offers, social connections and engagement, SMBs can optimize the customer experience AND get the tracking information they need to create ongoing relationships.

Constant Contact wants to bring it all together for their clients and that’s a win-win.