Joel Hughes, SVP of Strategy and Emerging Businesses at Constant Contact shared some interesting research regarding social media. For instance, 6 of the top 10 channels used for advertising and promotion are digital channels. All 6 of the digital channels are owned media and 4 of these 6 are social media. 4 of 5 SMB’s use social media to engage with customers and 96% of SMBS handle social media in-house.
But a large portion of SMB’s are failing at social media marketing for a variety of reasons:
- Lack of time to create engaging content and respond
- No time to learn effective strategies
- Lack of paid social media marketing strategy
So SMB’s are looking for help to get started and are looking for someone to handle social media campaigns for them. So again, there is a significant opportunity for agencies and marketing companies to monetize that need and help SMB’s with their social media marketing. But marketing agencies need to remember social posts alone are not the only goal – social media is a means to gain engagement with customers whether it be sharing updates on your business, getting fans to share information about your business with their friends, or to promote a sweepstakes competition that might be used to add email addresses to your contact list.