Posts Tagged ‘consumer choice’

2014 Sustainability Report Focuses on Social, Economic, Environmental and Cultural Contributions

Thursday, June 5, 2014

Today, we released the Local Search Association’s fourth sustainability report –Adopt. Adapt. Advance. – that highlights our industry’s social, economic, environmental and cultural contributions to local communities.

The report, available here, overviews the value that local search companies bring in helping consumers find local businesses in their communities, which in turn builds stronger and more sustainable local economies. It also shines light on the various ways that local search companies are adopting, adapting and advancing efforts to make communities stronger and better places to live.

The report recognizes our industry’s recent contributions to various aspects of local communities. Highlights include:

  • Social: Local search companies made strides in contributing to the health and wellbeing of communities. For example, The Berry Company held its annual Extreme Community Makeover Day, during which company employees contributed nearly 840 hours of service to community agencies in the Dayton, Ohio area. Separately, YP continued to grow its YP Cares program, which is focused on charitable engagement and environmental sustainability. Last year, YP Cares collaborated with the San Francisco Recreation and Parks Department to contribute to the development of a new Golden Gate Park CommUNITY Garden.
  • Economic: Local search companies contributed to the economic welfare of communities. For example, directory publishers generated $161 billion in annual economic output and stimulated $118 billion in annual local economic activity, based on the results of a January 2014 study conducted by the Advertising Coalition. The study also found that directory publishers supported 600,000 jobs across the country. Separately, local search companies promoted “buying local” campaigns to support local businesses. For example, Valley Yellow Pages raised visibility for its ongoing “Buy Local” campaign, while Yellow Pages Group launched a multimedia advertising and social media campaign to encourage local shopping and support small businesses in Toronto.
  • Environmental: Local search companies worked to protect the community environments by developing more sustainable products and programs. The industry continued to encourage recycling, resulting in approximately 70% of newspaper and mechanical papers, which included print directories, being recycled in 2012, according to the U.S. Environmental Protection Agency’s Municipal Solid Waste Report. Beyond recycling, companies pursued a variety of other efforts. For example, Dex Media reduced its use of paper for directories by more than 55% between 2011-2013. hibu actively promoted awareness about how to opt-out of print directory delivery to local officials and communities across the country. Separately, Catalyst Paper achieved a milestone by securing more than 90% of its energy usage from renewable content in 2013.
  • Cultural: Local search companies pursued efforts to nurture and protect cultural diversity and improve working conditions within communities. For example, RR Donnelley supported its 34 globally established “Inclusion Work Councils,” which promote an inclusive culture by encouraging employees to share experiences; participate in activities that focus on diversity, learning, professional developing; and highlight different cultural traditions. RR Donnelley initiated a Women’s own Network (WoN) in Chennai, India to inspire women to identify opportunities and help them in professional development, mentoring and special projects.

The report includes additional information and case studies from a variety of local search companies. Our thanks goes to The Berry Company, Catalyst Paper, Dex Media, hibu, RR Donnelley, Valley Yellow Pages, YP and Yellow Pages Group, for their contributions.

Please view the full report here.

At Keep America Beautiful with hibu, YP, Dex Media

Friday, February 14, 2014

Returning again to the annual Keep America Beautiful (KAB) conference allowed us to renew good friendships and make many new ones.  Matt Krug (hibu), Charlotte Shepherd (YP), Sarah R. Wilson (Dex Media) and myself spent three days in Charlotte, NC in conversation with hundreds of attendees from throughout the United States, many of them volunteer leaders in their communities dedicated to the environment and sustainability.

The highlight of the event was meeting eight-year-old Owen M. Stamm who, according to his local newspaper the Citizen Tribune, “… has been running a recycling mission for his neighborhood for years” and “helps collect garbage with the janitors” at his school.  The Russellville, TN youngster is the owner and president of Project O.W.E.N. (Our World’s Environment in Need) and was at the KAB conference to accept a well-deserved award.

LSA is proud to showcase the good work of KAB, especially in advance of the annual America Recycles Day when we encourage local businesses and consumers to recycle their outdated print phone directories through curbside recycling and other local recycling initiatives in their communities.  In turn, LSA is proud that KAB lends its logo to be featured on

Matt Krug (hibu), Sarah R. Wilson (Dex Media) and Charlotte Shepherd (YP) with eight-year-old community pro-environment leader Owen M. Stamm.

LSA, hibu at Massachusetts Municipal Association and Rhode Island League of Cities & Towns Conferences

Tuesday, February 4, 2014

Promoting our industry among policymakers in 2014 started with two conferences in New England in January.  With participation by hibü at both, we had an exhibit booth at the Massachusetts Municipal Association (MMA) conference in Boston, MA.  A week later, we were at the Rhode Island League of Cities & Towns’ in Warwick, RI.  When we share details of, our environmental record, and how we boost local economies, we make important gains with local lawmakers whom otherwise may support bills restricting our industry.  In both Massachusetts and Rhode Island – both states where our industry has faced legislative hurdles – we were pleased to be greeted warmly and feel that we made a good impact with local leaders.

LSA Public Policy Manager Gene Wilk and hibü Environmental Relations Manager Matt Krug at the Rhode Island League of Cities & Towns conference.

Yellow Pages Publishers Launch Mobile-Optimized Opt-Out Website

Thursday, November 21, 2013

We’re joining with Yellow Pages publishers to announce that we’re making it even easier for consumers to customize the delivery of directories to their homes and businesses.

Starting today, consumers can visit the mobile-optimized version of to manage the delivery of phone directories directly from their smartphones and web-enabled tablets.



The new mobile-optimized version of, managed by the Local Search Association in collaboration with the Association of Directory Publishers, will allow consumers to customize directory delivery from wherever they are – seamlessly and effectively. 

Yellow Pages publishers have always said that it doesn’t make sense to deliver a directory to someone who doesn’t want one. The consumer choice website at is made available by Yellow Pages publishers at no cost to residents, businesses and state and local governments. In order to protect consumer privacy, we ensure that contact information collected through the secure website is used for the sole purpose of updating publishers’ distribution lists and is not used for marketing or sold to third parties.

Please join us in spreading the word about the new mobile-optimized version of

Illinois Municipal League Conference in Chicago with Dex Media, hibu

Tuesday, October 22, 2013

Paul Kiefer of Dex Media, Matt Krug of hibu and I have been at the Illinois Municipal League conference in Chicago speaking with aldermen, trustees, mayors and other city officials about Yellow Pages and the the industry’s consumer choice program: We estimate we have interacted in varying degrees with approximately 500 city officials from across the state including many suburbs of Chicago.

It was a very lively conference with significant interest and traffic in the exhibit area. The industry and our opt-out site received very positive responses from almost everyone we talked to and many expressed an interest in promoting the site. We also heard repeatedly from most people that they do continue to utilize the print directory, but appreciate the opt-out option for their constituents.

This conference was extremely productive and should help our efforts to stay ahead of any attempts to legislate phone book delivery in the state of Illinois. A big thanks to all of our participating publishers that help sustain these efforts.

At the Connecticut Conference of Municipalities with YP, hibu

Thursday, October 3, 2013

In downtown Hartford at the six-story Connecticut Convention Center, LSA took another great opportunity to reach out to local officials to let them know about our industry’s importance to local business and our commitment to consumer choice.

At the 31st annual convention of the Connecticut Conference of Municipalities (CCM), our exhibit booth was staffed by Matt Krug of hibu and Charlotte Shepherd of YP as well as LSA’s Gene Wilk and myself.  The day-long event featured many notable speakers including Governor Dan Molloy.  In addition to the great speakers, many city councilmembers and other municipal employees made their way through the large exhibit hall where we had several productive one-on-one conversations with local leaders.

L-R: Matt Krug (hibu), Gene Wilk (LSA), Charlotte Shepherd (YP) and Wesley Young (LSA).

LSA at the International City/County Management Association Conference with hibu, Dex Media

Tuesday, September 24, 2013

For the second year in a row, LSA attended the International City/County Management Association (ICMA) conference and it was well worth the return trip.  Composed of city and county managers, ICMA is made up of a key group of local leaders and decision makers.  They have the ears of city councils and county commissions throughout the country, so building a relationship with them is a great investment of our time.

Holding their 99th annual conference at the Hynes Convention Center in the heart of Boston, hundreds came through the large exhibition hall where LSA promoted our industry’s consumer choice program as well as our importance to local businesses.  Most of the attendees were from the United States but we met several from Canada as well as a few from other countries such as Denmark and New Zealand.

At our booth this year was Matt Krug of hibu, Sarah R. Wilson of Dex Media and myself.  We spoke to many of the attendees and they were very receptive of all that our industry has to offer.

Matt Krug (hibu), Sarah Wilson (Dex Media), Gene Wilk (LSA)

LSA at the League of California Cities Conference with hibu, YP

Friday, September 20, 2013

I am in Sacramento with Matt Krug of hibu, Charlotte Shepherd of YP, Aaron Lewis of hibu and Dan Moore of hibu.  We are exhibiting at the League of California Cities conference as we continue our proactive efforts at encouraging cities to use and promote the industry Yellow Pages opt-out site as a service to their residents and as an alternative to considering any regulatory initiatives.  We’ve had many productive discussions with local officials, both those who are supportive of our efforts as well as some who are still unsure.  Nevertheless, we see our outreach as important to building credibility with local communities and cities and will continue to invest in educating local leaders on the support our members provide to their communities from an economic and environmental standpoint.

LSA was also a primary sponsor of the Asian Pacific Islander (API) caucus of the California League of Cities.  The API caucus has been a great opportunity for me to get to know many local officials on a more personal level and develop deeper relationships.  LSA was featured at its packed-house annual event amongst a list of sponsors that included AT&T, Chevron, Comcast, and others, and LSA will continue to be recognized throughout the upcoming year.

League of California Cities conference attendees.

LSA at the California Resource Recovery Association Conference

Wednesday, August 14, 2013

The Local Search Association’s Manager of Public Policy Gene Wilk, hibu’s Matt Krug, Dex Media’s Danna Bissing and YP’s Jim Troup have been exhibiting at the California Resource Recovery Association (CRRA) Conference (see picture below) this week.  They are there to discuss industry initiatives supporting sustainability and consumer choice related to Yellow Pages phone directories.  

There has been at least one inquiry, and probably others who wonder and haven’t spoken up, about our role in the litigation involving San Francisco and Yellow Pages delivery.  These conferences offer both the opportunity to share and demonstrate the industry’s commitment to consumer choice as we promote our opt-out site and support its operation with our own resources.  As we seek partners and local officials to help us get the word out about the opt-out site, we prove that the industry is genuine in following through with the substance of our messaging.

We will continue this effort at a number of conferences for local government officials including the League of California Cities Annual Conference in September, and at the National League of Cities Conference in Seattle in November.

hibu’s Matt Krug, Dex Media’s Danna Bissing, YP’s Jim Troup and LSA’s Gene Wilk

LSA’s Gene Wilk with Ferris Kawar, Recycling Specialist for the City of Burbank.


Meeting with Hundreds of Local Leaders at 78th Annual NACO Conference

Monday, July 22, 2013

About a thousand elected county officials from throughout the United States came to Ft. Worth, Texas over the weekend.  Jim Troup (YP), Sarah R. Wilson (Dex Media), Matt Krug (hibu), and myself attended the 78th Annual Conference & Exposition of the National Association of Counties (NACO).  Based on the number of giveaways we handed out at our booth, we estimate we made contact with about 700 of those officials over the course of 3 days.

While we initially questioned the wisdom of hosting a conference in Texas in July, it may have worked to our advantage in keeping folks inside the air-conditioned exhibit hall.  With an exhibit booth at the Fort Worth Convention Center, all four of our industry representatives spent many hours talking one-on-one with key local leaders whom have great influence in their communities.

Many were very short interactions with a simple message that our industry supports local business and the publishers are committed to environmentally friendly products and consumer choice (the opt out site).  But many were more detailed discussions about our industry and our initiatives and how we can partner with local cities and counties.

NACO has a membership of 2,400 representing counties located in all fifty states.  For 17 states, all of the counties in them are members of NACO.  This is why the NACO convention is a critical stop on LSA’s conference collaborative.  They understand the importance of boosting local economies and creating a high quality of life for a region.  Moreover, they make decisions throughout the year that could impact our Industry.

With local governments seeking new ways to increase revenue and stretch every dollar, it was very helpful that we were on hand to spread our message of sustainability, consumer choice and helping small businesses.

This was a very successful conference in promoting our members and industry, and in getting our message out to many leaders throughout the country.

Matt Krug (hibu), Wesley Young (LSA), Sarah R. Wilson (Dex Media) and Jim Troup (YP) at the National Association of Counties conference in Ft. Worth.