I’m pleased to share that we recently reached an agreement with the City of Seattle to end litigation resulting from its discriminatory phone book ordinance. As we shared last October, the U.S. Ninth Circuit Court of Appeals gave a unanimous ruling in favor of free speech that protects all media, including Yellow Pages, from restrictions that hurt local businesses and consumers and cost taxpayer dollars. Now Yellow Pages companies can continue to offer their services without the challenges put in place by the City’s ordinance.
As an industry, we know it doesn’t make sense to deliver a directory to someone who doesn’t want one. But we believe our industry’s consumer choice program, rather than local government-led initiatives, is the best approach to ensure consumers control the delivery of Yellow Pages directories to their homes and businesses. Consumers in Seattle and nationwide can visit www.YellowPagesOptOut.com to limit or stop delivery of directories. The straightforward, easy-to-use website is free, funded by Yellow Pages publishers rather than taxpayer dollars.
We look forward to working with the City of Seattle to increase visibility of www.YellowPagesOptOut.com among its residents and will honor opt-out requests previously submitted to the City’s former opt-out website.
We will also continue to help Seattle’s local businesses navigate the increasingly complex local media marketplace to give them their best possible return on investment and to provide residents with the ability to find those businesses wherever they search.