Today’s Speaker Spotlight features Laura Rich, CEO of Street Fight. Laura will be moderating a panel at the 2014 Local Search Association Conference in Huntington Beach, Calif., April 27-29, and we are really looking forward to the session.
During her panel, titled, “How Digital Offers & Couponing Help Customers Find Locations,” Laura will lead panelists beyond traditional search to discuss the key way in which consumers are finding businesses: through commerce and offers. So far, panelists include Christian Gaiser, CEO of Bonial International Group-Retale, and Ben T. Smith, IV, CEO of Wanderful Media.
We asked Laura for a sneak peek into her session and here is what she had to say:
What are the key topics you’ll discuss during your session?
We’ll talk about the oft-mentioned “Starbucks example,” where relevant mobile offers and coupons are given to consumers at just the right moment, spurring action — and how the mechanics of digital offers can make people try new locations and become more loyal.
What about your session are you most excited about?
In the wake of the daily deals rise and fall, there’s a lot of skepticism in the market about couponing. Nonetheless, prices and sales remain the key drivers in getting people to buy things. While digital deals and offers may have taken a bad rap, there is still a lot of white space in the marketplace for those deals and offers that can bring people in to small businesses, both as new customers and as repeats.
Why is it important that attendees not miss your session?
As companies like Groupon, LivingSocial and many others buy keywords, offers and pricing increasingly become part of a consumer’s local search experience. When customers search for businesses, they are often looking for deals and comparing products and inventory. In this kind of advanced search, deals and offers become key drivers for conversion.