CityGrid, a leading local content and advertising network that includes various Yellow Pages websites such as DexKnows.com, Superpages.com, and YP.com announced its new private label reseller program this week.
The move will enable sales organizations, including Yellow Pages companies, to sell CityGrid’s extensive advertising products under their own brands. While open to all partners, the program will be particularly attractive to regional Yellow Pages companies that don’t currently have an online advertising product or are looking to expand their local product offering.
According to the release, the offering will allow organizations to immediately start selling CityGrid’s online ad offerings and move ahead with building content ads and distributing those ads across CityGrid’s web and mobile sites. The program also offers partners with turnkey online sales tools and analytics interfaces that make the sales process easier to manage.
I’m excited about the opportunity that this new program presents for our members to further expand their portfolios to deliver integrated advertising options to their clients.