Posts Tagged ‘DexKnows’

CityGrid Announces Private Label Reseller Program

Friday, September 17, 2010

CityGrid, a leading local content and advertising network that includes various Yellow Pages websites such as DexKnows.com, Superpages.com, and YP.com announced its new private label reseller program this week.

The move will enable sales organizations, including Yellow Pages companies, to sell CityGrid’s extensive advertising products under their own brands. While open to all partners, the program will be particularly attractive to regional Yellow Pages companies that don’t currently have an online advertising product or are looking to expand their local product offering.

According to the release, the offering will allow organizations to immediately start selling CityGrid’s online ad offerings and move ahead with building content ads and distributing those ads across CityGrid’s web and mobile sites. The program also offers partners with turnkey online sales tools and analytics interfaces that make the sales process easier to manage.

I’m excited about the opportunity that this new program presents for our members to further expand their portfolios to deliver integrated advertising options to their clients.

Dex One Adds Digital Coupons

Wednesday, June 9, 2010

Over the past few months, we’ve talked about the growing popularity of digital coupons in the online—and offline—local shopping experience. As Neg Norton noted in a column on Search Engine Land in March, approximately 35% of U.S. online users surveyed in a recent Compete.com study said they visited coupon sites when shopping online.

So it comes as no surprise that the Yellow Pages industry is increasingly adding online coupon offerings as a means of driving new business leads for its customers.

This morning, Dex One was the latest YP provider to join the trend. The company announced a new service that allows businesses to “create, publish, and prominently display unique digital coupons” on Dex One’s popular local search sites, including DexKows.com and DexKnows Weddings. Businesses can customize their coupons with unique messages, logos, and other features, according to the company.

Earlier this year, SuperMedia launched 72 city-specific Twitter accounts that distribute thousands of coupons from its local business listings at no cost to owners.

I’m glad to see that our industry is taking advantage of this new opportunity to provide businesses and potential customers with yet another platform to find one another and complete sales.

Dex One Launches DexKnows Weddings

Monday, March 15, 2010

This month, we’ve talked frequently about how Yellow Pages companies are increasingly taking advantage of new opportunities to market local businesses via vertical Web sites. According to a recent BIA/Kelsey study, 25% of online consumers now use vertical sites prior to making a purchase.

So it’s no surprise that this morning, Dex One announced the launch of DexKnows Weddings (dexknowsweddings.com), a new content-rich, wedding-specific Web site dedicated to offering advice, planning services, and vendor information to a leading Yellow Pages demographic: soon-to-be brides and grooms.

The new site will include hundreds of wedding-related videos from local businesses, a social networking community for brides to chat about wedding plans and offer suggestions about local vendors, wedding tips and secrets from celebrity wedding planners, and thousands of original articles including tips, recommendations, and how-to guides.

According to the release, Dex One’s new weddings site is the first in a planned series of life event or industry-specific products targeting specific customer segments.

With spring just around the corner and the wedding industry about to kick into high gear, we look forward to checking out DexKnows Weddings and to seeing what other vertical sites the company launches in the coming months.

Dex Knows

Wednesday, February 25, 2009

A recent announcement from R.H Donnelley Interactive heralds the next step in online search – “Hyperlocal” search or a unique method for the consumer to find what they’re looking for in a more intuitive way.

DexKnows.com allows consumer to:

  • Search by specific neighborhoods or landmarks.
  • Search by descriptive phrase.
  • View results that accurately reflect both business location and local service areas.

Read what Brian Barnum, president, R.H. Donnelley Interactive has to say about the new service and to experience the updated site go to http://www.dexknows.com.

Members who have visited the site tell us they find the new search tools more flexible and easier to use. We believe that this is just one of the innovations we’ll be seeing over the next few months in the Yellow Pages search space.