Posts Tagged ‘DexWeddings’

Dex One Adds Digital Coupons

Wednesday, June 9, 2010

Over the past few months, we’ve talked about the growing popularity of digital coupons in the online—and offline—local shopping experience. As Neg Norton noted in a column on Search Engine Land in March, approximately 35% of U.S. online users surveyed in a recent Compete.com study said they visited coupon sites when shopping online.

So it comes as no surprise that the Yellow Pages industry is increasingly adding online coupon offerings as a means of driving new business leads for its customers.

This morning, Dex One was the latest YP provider to join the trend. The company announced a new service that allows businesses to “create, publish, and prominently display unique digital coupons” on Dex One’s popular local search sites, including DexKows.com and DexKnows Weddings. Businesses can customize their coupons with unique messages, logos, and other features, according to the company.

Earlier this year, SuperMedia launched 72 city-specific Twitter accounts that distribute thousands of coupons from its local business listings at no cost to owners.

I’m glad to see that our industry is taking advantage of this new opportunity to provide businesses and potential customers with yet another platform to find one another and complete sales.

Dex One Further Expands Online Video Services

Tuesday, May 11, 2010

These days, online video is all the rage. Whether its watching a clip on YouTube or catching up on favorite TV shows on Hulu, consumers are increasingly turning to online video as a primary channel for entertainment and information.

So it’s no surprise that local businesses are also signing on to the video bandwagon in their efforts to showcase new products and services to potential customers. In fact, just yesterday we posted about how Yell launched a new video channel on its website that includes thousands of videos uploaded for free by shops, restaurants, hotels, real estate agents, and beauty salons all over London.

This morning, I came across another announcement from Dex One about its plans to continue expanding its online video services. The company said it is helping local businesses create and post videos on Dex One search sites, as well as across the web on the DexKnows YouTube channel.

Video is now a standard part of Dex One’s online Enhanced Pack service and is offered at no additional charge to clients. Local businesses can now have video, ad placement, logos and other images added to their DexKnows.com listing, which also feature user-generated ratings and reviews, e-mail and website links, coupons, and other offerings.

Today’s announcement comes just weeks after the company launched DexKnows Weddings, a wedding-specific website that includes hundreds of wedding-related videos from local businesses.

For more information, read the Dex One press release here.