Posts Tagged ‘Digital Marketing’

Digital Marketing Tactics that Drive Customer Retention for SMBs

Monday, July 28, 2014

In my recent article on Street Fight, I talk about the importance of customer retention for SMBs and highlight some of the best digital marketing tactics that help build loyalty and repeat customers.

According to a recent study by Gigaom, email marketing is considered the most effective digital marketing tactic for driving customer retention, followed by social media and content marketing (websites, blogs, etc.).  These tactics should be fundamental pieces of any SMB’s marketing strategy and the best part about these tools is that they are understood methods that require minimal time to manage and are cost-effective.

Check out the full post on Street Fight.

Bing Webinar Highlights Opportunity to get SMBs Online

Monday, November 18, 2013

During Bing’s webinar, Ginny Sandhu, senior product marketing manager, talked about the opportunity marketers have to help SMBs make the transition to digital solutions.  After sharing a variety of statistics that highlighted this opportunity, he described how Bing works to make this transition quick and easy.  Here are some takeaways from the webinar:

  • 85% of consumers use the internet to find local businesses.
  • 48% of phone and 36% of PC searchers visit a local business.
  • Local online ad spend is predicted to reach 25.7 billion this year.
  • Local search could account for 50% of queries by 2015.
  • Less than 10% of SMBs promote their business online.
  • Only 3% of small business advertising budget is online.
  • SMBs are looking for a trusted source for marketing advice.
  • Bing Ads Express optimizes the position of an ad on the page based on how an ad ranks against competing ads when people use search terms associated with the ad.
  • With one ad buy, 163M unique searchers can be reached on the Yahoo! Bing Network in the U.S.

Check out the entire presentation below.

For access to all of our past webinars and a look at what’s to come, visit

Moving SMBs Online: Challenges, Opportunities and Solutions

Thursday, November 7, 2013

Please join LSA and Bing for an exclusive webinar presentation next Thursday, November 14 from 2 pm – 3 pm EST.

According to Borrell Associates, US local digital advertising spend is expected to increase this year by 31%. As SMBs make the transition from print to digital advertising tools, they are coming across a variety of challenges that is making this transition difficult.  Given the complexity of some of these technologies, and their uncertainty of who to trust, SMBs are lagging behind their competition. During this webinar, Ginny Sandhu, Sr. Product Marketing Manager at Bing Ads, will explain how, with the right tools, SMB service providers can make this transition quick and easy.

Bing’s search advertising tools and solutions help clients reach customers within a budget and with the support needed to get started, optimize and measure results. Bing products and services include free online presence, advertising networks, pay-per-click networks and management services and search engine solutions.

Spots are limited so reserve your seat today!

Webinars on Display Ads and Mobile Location-Based Ads Now Live on YouTube

Monday, August 19, 2013

We recently uploaded interesting webinar presentations from Mediative and Moasis to our YouTube channel.  Check them out:

In this webinar, Mediative explained how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms.

The New Era of Targeting Local Customers with Display Advertising via Desktop and Mobile

The mobile experts at Moasis showed the importance of location when it comes to targeting consumers with mobile ads and promotions.  They also looked at how to leverage local events/activities to improve the relevance and timeliness of mobile campaigns.

Reaching Nearby Customers with Mobile Location-Based Technology for SMBs

For access to all of our past webinars and a look at what’s to come, visit

The New Era of Targeting Local Customers with Display Advertising via Desktop and Mobile

Thursday, July 18, 2013

Please join LSA and Mediative for an exclusive webinar presentation next Thursday, July 25 from 2 pm – 3 pm EST.

Mediative’s Jennifer Dunn, Senior Product Manager of Display Advertising

Times are changing and marketers have a plethora of new tools to spread their local marketing message. The basics of local marketing, nevertheless, remain the same. As such, Mediative’s Jennifer Dunn will explain how to leverage real-time bidding to reach the right person, at the right time and place with targeted display advertising across desktop and mobile platforms.

Mediative is a digital marketing company providing performance services and access to media platforms. Mediative helps organizations enhance digital presence and influence buyers and they work to help companies generate revenue by quickly moving consumers from awareness to purchase.

Spots are limited so reserve your seat today!

Facebook Using Offline Data to Target Online Ads

Monday, February 25, 2013


Ad Age reports that Facebook has started a new strategy for targeting ads to its users. The social network is working with big data firms Acxiom, Datalogix, and Epsilon to garner data from brand loyalty programs and match them with Facebook user profiles.

This approach will allow companies to very specifically target online ads to Facebook users based on their offline shopping habits. For example, when a consumer makes a purchase at a grocery or drug store using their rewards card, Facebook’s advertisers will be able to target ads to that consumer when they visit the social network:

“The targeting would hypothetically enable Coca-Cola to target to teenagers who’ve bought soda in the last month, or Pampers to show ads to North Carolina residents who’ve recently bought baby products, since Facebook’s own array of demographic and interest-based targeting options can be added to further refine audience segments,” says Ad Age.

Facebook is currently only in the testing phase for this method of ad targeting, but in the future local businesses with rewards programs could certainly find the initiative useful. It will be interesting to see how both advertisers and consumers respond, and how much the program can grow given user privacy concerns.

Dex One Receives Major Honor in Digital Marketing

Tuesday, November 13, 2012

6th Annual Markie Awards

Last week, Dex One was honored for its work in the digital space with the 2012 Eloqua Markie Rookie of the Year award for excellence in digital marketing. The company was recognized for its “How Findable Are You?” campaign, which teaches local businesses how to reach and maintain searchability as well as other helpful local marketing tips.

The campaign helped Dex improve lead volume and conversion rates and increase the average sale per customer. Aside from helping bring in new customers for Dex, the campaign included very helpful blogs, webinars, and how-to’s for local businesses on how to get found on the web.

Great work, Dex One!

40% of SMBs Plan to Increase Digital Spending Over Next Year

Friday, November 2, 2012



BIA/Kelsey recently released the latest addition of its ongoing tracking survey of small and medium businesses, the Local Commerce Monitor Survey. The results showed that businesses are looking to dig deeper into digital in the coming year.

Of the 300 small and medium businesses surveyed, 40% said they plan to increase spending on digital marketing in the next 12 months, while only 3.7% said they planned to decrease their digital budget.

The survey showed that Facebook is a top marketing channel for SMBs. Among the businesses surveyed, 52% said they are currently using Facebook’s advertising service, making the social network more popular than e-mail marketing and online banners.

Check out more insights from the survey over at eMarketer and the soon-to-come full report at BIA/Kelsey.

Check out BIA/Kelsey’s SMB Digital Marketing 2012 Conference – September 17-19, Chicago

Tuesday, August 14, 2012

Next month in Chicago, BIA/Kelsey will be hosting its annual conference for innovators, influencers, and investors in the digital marketing space. The SMB Digital Marketing 2012 conference will focus on small and medium sized businesses’ increased investment in digital marketing and their greater appetite for ROI-based strategies.

Leaders from local search and social media will be discussing what the changing landscape means for firms in those spaces.

Head over to BIA/Kelsey for a full agenda and list of speakers.


SMB Digital Marketing 2012
September 17 – 19, 2012
Hyatt Regency McCormick Place


I’ll be there and will be blogging from the event, hope you’ll be joining the Local Search team in Chicago!