Posts Tagged ‘Eniro’

Latest Headlines from Our Favorite Blogs

Friday, October 1, 2010

I’m catching up on my online reading, and want to share the following posts from our favorite industry blogs:

58% of Americans Research Products Online: Pew Study
Search Engine Land reports on a new Pew Research Center report that reveals that 58% of Americans now perform online research concerning the products and services that they are considering purchasing — an increase from 49% in 2004. The number of those who do research about products on any given day has jumped from 15% of adults in Sept. 2007 to 21% in Sept. 2010. Additionally, 24% of American adults say they have posted comments or reviews online about the product or serves they buy.

Eniro Re-launches Reposition Sited with New and Broader Capabilities
Eniro, the Swedish Yellow Pages company, has unveiled a more comprehensive local search and purchase directory that highlights products and brands in the search process, Screenwerk notes. A video presentation with Mathias Hedlund, Head of Products & Services at Eniro, is available here.

Dex One Launches Home Improvement Vertical
Screenwerk also reports that Dex One, which launched its DexKnows Weddings vertical site in March, recently launched  a second vertical website dedicated to Home Improvement. The site includes a directory of local businesses ranging from plumbers to HVAC contractors, as well as original editorial content.

Yellow Pages Group Opens API to Developers
Earlier this month, Canada’s Yellow Pages Group announced the beta launch of YellowAPI.com, the company’s first public application programming interface. The site will be open to developers across platforms, allowing them to stream YPG’s local search content directly into their sites. YellowAPI.com will also give developers opportunities for additional revenue streams, based on their ability to drive quality traffic.

Eniro CEO Jesper Karrabrink: ‘Transforming with a Smile’

Monday, April 19, 2010

Jesper Karrabrink, CEO of Eniro rounded out today’s session with a video presentation made especially for “Transformers” after international air travel difficulties grounded him. Eniro has a global reputation for successfully transforming its business and Jesper shared insights with the audience on “transforming with a smile.” He spoke of transformation not as an option, but a requirement, emphasizing the transformations taking place at Eniro are not just about going from print to online, but represent at total transformation of the entire company. He also noted it was about “moving from print dependency to online opportunities.”

Eniro is focused on providing relevant search results, with Jesper noting that “those who can show the most relevant search results will be the true winner.” He showcased the search functionality on Eniro.se with an example for finding a hairdresser. They have taken their system to the next level, allowing consumers to not only search for the nearest salon, but to also input the date and time they are looking for the appointment, and actually closing the loop by allowing the consumer to book and confirm the appointment, all within the search.

Jesper acknowledged that these and other transformations take time, and require real investment in both the back-end systems and also in shaping the company’s culture to move forward in serving the needs of consumers in the way they think and search.