I’m catching up on my online reading, and want to share the following posts from our favorite industry blogs:
58% of Americans Research Products Online: Pew Study
Search Engine Land reports on a new Pew Research Center report that reveals that 58% of Americans now perform online research concerning the products and services that they are considering purchasing — an increase from 49% in 2004. The number of those who do research about products on any given day has jumped from 15% of adults in Sept. 2007 to 21% in Sept. 2010. Additionally, 24% of American adults say they have posted comments or reviews online about the product or serves they buy.
Eniro Re-launches Reposition Sited with New and Broader Capabilities
Eniro, the Swedish Yellow Pages company, has unveiled a more comprehensive local search and purchase directory that highlights products and brands in the search process, Screenwerk notes. A video presentation with Mathias Hedlund, Head of Products & Services at Eniro, is available here.
Dex One Launches Home Improvement Vertical
Screenwerk also reports that Dex One, which launched its DexKnows Weddings vertical site in March, recently launched a second vertical website dedicated to Home Improvement. The site includes a directory of local businesses ranging from plumbers to HVAC contractors, as well as original editorial content.
Yellow Pages Group Opens API to Developers
Earlier this month, Canada’s Yellow Pages Group announced the beta launch of YellowAPI.com, the company’s first public application programming interface. The site will be open to developers across platforms, allowing them to stream YPG’s local search content directly into their sites. YellowAPI.com will also give developers opportunities for additional revenue streams, based on their ability to drive quality traffic.