Posts Tagged ‘iPad’

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Yellow Pages Group Launches iPad App

Thursday, June 17, 2010

As Apple’s iPad continues to gain popularity worldwide, Canada’s Yellow Pages Group announced this week that it is the latest Yellow Pages company to introduce a free iPad app.  Previously, Yellowbook, Avantar, and Yellow Magic introduced new apps designed for the tablet device.

YPG’s app—which comes on the heels of the company’s announcement in May that its mobile apps have attracted one million downloads—features business and residential search, reverse phone look-up, local proximity-based search and a “favorites” tool. Additionally, users can view video clips on participating merchants’ pages and share listing results with others via e-mail or text message.

Greg Sterling at Screenwerk also notes that the app links to other YPG properties including Urbanizer, Restuarantica and RedFlagDeals.com.

You can download YPG’s iPad app here. It’s great to see that a growing number of our members are embracing this exciting new technology and creating added value for both our local business clients and consumers.

June 17, 2010 | Leave a Comment
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BIA/Kelsey Launches New Mobile App Featuring Industry News & Analysis

Friday, June 11, 2010

These days, not only is our industry transforming to introduce new platforms for information sharing, but so are those who cover it.

Our friends at BIA/Kelsey are launching a new free mobile app that provides users with access to local media news and analysis from its popular blogs: Local Media Watch, Digital Strategies for Broadcasting, Global Yellow Pages and Mobile Local Media.

Now iPhone, iPad, and iPod Touch users can keep up on breaking industry news and thoughts on the local media landscape— everything from broadcasting and print to Yellow Pages and local search, according to the release. In the near future, BIA/Kelsey will add additional mobile platforms, as well as the firm’s conference and webinar content.

You can download the BIA/Kelsey app via the iTunes store by clicking here.

And speaking of conferences, let me take this opportunity to once again remind everyone of our partnership with BIA/Kelsey on the upcoming Directional Media Strategies (DMS) conference. Each year, the event brings buyers and sellers together for influential sessions on the challenges and opportunities presented by the changing local media landscape. DMS ’10 is taking place September 14-16, 2010, at the InterContinental Hotel in Dallas, Texas. For more information, see our previous post.

June 11, 2010 | Leave a Comment
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Yellowbook Launches New iPad App

Sunday, April 18, 2010

The Yellow Pages iPad app craze continues.

In a first for a major Yellow Pages company, Yellowbook announced this week that it’s joining Avantar and Yellow Magic in launching an application for Apple’s new tablet. According to the release, the free app—now available for download via the Apple App Store—allows users to find any neighborhood business across the country.

One of the interesting features of the app is the integrated information/maps split screen view—tailor-made for iPad—which generates results that feature expandable pushpin tags for each business. Users can tap pushpins for more information about a business, read reviews, get driving directions by Google Maps, or click through to a business’ website. The new app joins the company’s existing portfolio of yellowbook.com mobile web apps for Android, iPhone, BlackBerry, and other wireless platforms.

iPad users here at the Conference are looking forward to downloading these apps and trying them out. It’s exciting that our members are taking advantage of this great opportunity to create new advertising opportunities on one of the hottest new devices this year.

April 18, 2010 | Leave a Comment
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Yellow Pages Companies Launch iPad Apps

Tuesday, April 6, 2010

When Apple announced its highly-anticipated iPad table device in late January, I expressed optimism that Yellow Pages companies would embrace the new platform as another medium for its local business clients to reach new potential customers.

Well, my prediction didn’t take long to become reality.

As iPad hit shelves this weekend—and hundreds of thousands of enthusiastic customers got their hands on the new device—Yellow Pages companies including Avantar and Yellow Magic introduced new apps designed for the product.

Local mobile search leader Avantar, a sister company to Yellow Pages Directories, announced the first Yellow Pages app for iPad. Based on the screenshots on their Web site, it appears the app allow users to seamlessly search for local businesses based on various categories, share their results, review and add reviews and ratings, as well as view locations on a map. The app will join Avantar’s suite of mobile apps, which now operate on iPhone, iPod Touch, and Android devices.

Additionally, Yellow Magic, which currently offers Yellow Pages apps for iPhone and iPod Touch, also introduced a new iPad app to its mobile portfolio. Interestingly, Yellow Magic apps include “all facets of the printed directory including covers, community pages, tabs, indexes…etc…” so that, “all elements and advantages of the printed book are retained with the added benefit of it all being searchable.” According to the company, this approach satisfies younger demographics who are increasingly using digital devices when searching for neighborhood business information.

I’m thrilled that Yellow Pages is taking part in the launch of yet another platform for local search. Our involvement shows our industry’s ability to leverage the latest trends to deliver real results for our business customers and the consumers who use our products.

April 6, 2010 | 2 Comments
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The New Local: Location Based, Social Centric & Behaviorally Targeted

Tuesday, February 9, 2010

In my “Locals Only” column this month, I discuss the impact of recent announcements by major tech, online, and mobile companies regarding their plans for local search:

  • According to a recent patent submission, Yahoo is in the process of developing a mobile local search application that will take into account a user’s location, the time of day, information in the user’s calendar, past behaviors, weather, social networking data, information about the proximity of a social contact, and other data when providing results.
  • AT&T told Forbes about its plans to launch buzz.com, a new local social search site that will reportedly let users poll their friends and ask experts for advice about different nearby businesses.
  • And Apple announced its new iPad tablet, which incorporates iPhone apps, Google Maps, a built-in compass, WiFi, and wireless data capabilities – allowing users to access location-based information from wherever they are.

With so much change, I think it’s important to reflect on how these new technologies and services will affect our industry— and what our small business clients will need to do to keep up.

There’s no doubt that as media continues to fragment, and marketing tools become more complicated and sophisticated, many opportunities and challenges lies ahead for the small business owner.

For my thoughts, check out my Search Engine Land column here.

February 9, 2010 | Leave a Comment
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What Will Yellow Pages Create for the Tablet?

Thursday, January 28, 2010

Yesterday in San Francisco, Apple CEO Steve Jobs introduced his company’s latest, highly-anticipated innovation – the Apple iPad Tablet.

If you’ve followed the news recently, you already know that tablets are not only expected to make waves as a new consumer gadget, but also as a means for old media publishers such as newspapers and magazines to reach new customers. In addition to Apple, HP has released a tablet device, and others including Dell, Lenovo, and possibly Microsoft are planning to release tablet devices later this year.

In his presentation, Jobs noted that the iPad will support the iTunes store, most applications already available in its App Store, as well as a new iBookstore with books from major and independent publishers. The iPad will also feature Wi-Fi and Bluetooth Internet connectivity and include an option for unlimited wireless data through AT&T.

With all the excitement surrounding the tablet, I’m eager to see what Yellow Pages companies develop to take advantage of this new technology. YP companies are already changing the ways we search for information online and via mobile. I can only imagine the possibilities that tablets will bring by providing YP clients with a greater ability to share dynamic content with their target consumers, wherever they are.

January 28, 2010 | 2 Comments
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