Posts Tagged ‘keynote speaker’

The Last Frontier – or is it?

Thursday, March 7, 2013

Today’s guest blogger, Paul Plant of Radicle Consulting has over 30 years of experience in directive media and advertising.  He launched Radicle Consulting in March 2010, and has acquired a diverse client portfolio, which he advises on all aspects of organizational and transformational change. He previously spent almost 20 years in senior management at Yell Group, in key marketing, sales and strategic operational positions in both the U.K. and U.S.

I had some thoughts regarding Neg Norton’s recent blog post, The Last Frontier: The Sales Call.  It cannot be argued that the local media solutions marketplace is increasingly being commoditised by an influx of new competitive media properties, each offering a suite of solutions that, to all intents and purposes, are very similar.

It is therefore hardly surprising that many industry commentators and observers view the sales call as one of the key points in the relationship between the media provider and the SMB where some degree of differentiation can be achieved. Neg Norton describes it as “The Last Frontier”.

For large numbers of traditional media players, the relationship between the salesperson and the SMB is the last frontier. In fact, for many it is the only remaining frontier. But why? It is because the vast majority of traditional publishers have almost given up on the consumer – the end user.

Significantly reduced investment in core product development, accompanied by a lack of advertising and promotional spend on core brands has seen a widescale erosion of proprietary print and new media brands and product solutions. This has allowed the likes of Google and others to lay claim to the lion’s share of modern-day consumer usage.

One publisher has consistently bucked the trend, and has equally stayed relentlessly true to the principle that the virtuous circle remains at the heart of the core media publisher business model. The governing principle that “content drives usage drives revenue” is the central strategic pillar of the Solocal (formerly PagesJaunes) business mantra.

Solocal retains high levels of both consumer and SMB customer loyalty, achieved through no less than seventeen different proprietary media brands and channels. New digital channels comprise almost 60% of Solocal’s €1.1bn revenues, driving an overall EBITDA margin of c.45%.

You can learn more about how Solocal bucked the trend, and how they continue to compete successfully on multiple frontiers, when their President & CEO Jean-Pierre Remy addresses the forthcoming Local Search Association annual conference in Las Vegas.

CityGrid CEO Jason Finger to Speak at LSA Annual Conference

Tuesday, February 19, 2013

We are pleased to announce our third and final keynote speaker for the “Search Starts Here” conference: Jason Finger, CEO of CityGrid.

During our fireside chat with Jason, he will discuss the current environment and future of “local” including merchant product offers and the investment landscape.  In addition, he will give a glimpse of what’s to come for CityGrid’s properties such as Citysearch, Urbanspoon and Insider Pages.

CityGrid is one of the largest content and advertising networks for local and small businesses.  Jason oversees the entire ad network in addition to all of CityGrid’s owned and operated websites that include Citysearch.com, insiderpages.com, Urbanspoon.com and GetFelix.com.

Prior to CityGrid, he cofounded SeamlessWeb in 1999 and was responsible for growing the company’s presence to 22 cities throughout the U.S. and London.  SeamlessWeb was acquired by Aramark in 2006 at which time Jason was responsible for setting and executing corporate strategy for 260,000 employees in 19 countries.

In addition to his success at CityGrid and SeamlessWeb, Jason has been named Ernst & Young Entrepreneur of the Year, Innovator of the Year by the Corporate Executive Council of New York, and to Crain’s 40 Under 40 list of leading young executives.

Don’t miss out on this great discussion with Jason. Register for our conference today!

Facebook’s Dan Levy to Discuss ‘Nearby’ at LSA Annual Conference

Tuesday, January 29, 2013

We are looking forward to hearing from another great keynote speaker at our annual conference: Dan Levy, Director, Small Business, of Facebook.

Dan will be discussing Facebook’s “Nearby” feature that has captured a lot of press recently for its impact on local search.  He will share insight into some of the recent updates to Nearby as well as plans for future updates such as the addition of information from third-party services.

Facebook’s Nearby combines the social elements of Facebook with its geo-location services by allowing users to find local spots that friends have checked into or “liked” such as restaurants or other local stores and businesses.  In addition to social information, users are provided with addresses, contact info and hours of operation for these local businesses.  Facebook also goes a step further by tapping into the hugely successful online reviews space with features that allow users to rate and review local businesses and recommend them to friends.

Dan leads the Small Business team at Facebook. He is responsible for sales, marketing, and service for the millions of small businesses who use Facebook to connect with their customers and grow their businesses. Dan joined Facebook in 2008 to start the Payments and Risk organization leading Facebook’s efforts to expand payment acceptance, industry relationships, and operations. Prior to Facebook, Dan started his own marketing business – Justarrive, and spent seven years at PayPal.

Dan will be speaking on Day 2 of “Search Starts Here” to close the conference via a fireside chat format.  Get your questions ready!

Visit our conference website for more information and make sure to register for our conference by February 13th to receive $200 OFF the full registration price!